Marketing Business Intelligence Specialist
4 days ago
LHH is seeking a skilled Marketing Business Analyst to join our team. This role will be responsible for conducting market research and analyzing data to inform business decisions regarding equipment product lines.
Key Responsibilities:
- Conduct market research to identify business opportunities and threats
- Track market trends and dealer activities, reporting on risks and growth areas
- Help identify new markets and develop plans to support business expansion
- Analyze competitors and build a database with key information like market share and dealer networks
- Assess the success of marketing efforts and present findings and recommendations to leadership teams
- Collaborate with global team members on marketing research and promotional activities to foster business growth
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in marketing analytics
- Proficiency in Excel, SQL, Tableau, or Power BI
- Proven experience in conducting market research
- Excellent communication skills
The role is based in Coppell, TX, and offers a comprehensive benefits package, including medical, dental, vision, life insurance, and a 401K plan.
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