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Product Marketing Strategist

2 months ago

Grand Rapids, Michigan, United States Stiles Machinery Full time
Product Marketing Analyst

Stiles Machinery is seeking a skilled Product Marketing Analyst to drive the growth of our product offering across North America.

This role will work closely with our product management and sales teams to develop and execute strategic marketing campaigns and sales enablement tools to increase market share.

The ideal candidate will have a strong understanding of strategic marketing, excellent project management skills, and an analytical mind focused on continuous improvement.

Key Responsibilities:

  • Act as a liaison between product management, sales, and marketing to champion product visibility and sales enablement.
  • Develop strategic sales enablement and marketing campaigns to drive product awareness and demand.
  • Oversee the strategic marketing planning and execution of all go-to-market strategies for new product introductions.
  • Work as a project manager to oversee the strategy, execution, and measurement of marketing campaigns.
  • Coordinate with other members of the marketing team to build necessary campaign elements.
  • Translate technical information and concepts from product groups to make it understandable for core customer segments.
  • Understand the nuances of each core customer segment and design campaigns around each to maximize engagement.
  • Manage ongoing relationships with product marketing teams across Stiles' portfolio of manufacturers.
  • Analyze all metrics from each campaign to ensure performance is optimized.

Requirements:

  • Project Management
  • Organization Skills
  • Attention to Detail
  • Communication Skills
  • Marketing Analytics/Reporting
  • Microsoft Office
  • Google Analytics
  • Marketing Strategy
  • Comprehension of UX/UI
  • Prioritization Skills

Experience:

  • Bachelor's degree in Marketing, Journalism, Business Administration, Public Relations, Project Management, or Business Management
  • Minimum of 3 years working in a professional setting in product marketing, project management, or working for an agency as an account manager/executive
  • Experience strategizing and executing marketing campaigns using digital and traditional marketing channels