Senior Media Account Executive
6 days ago
84.51° is a leading retail data science, insights, and media company that helps consumer packaged goods companies, agencies, publishers, and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
We utilize cutting-edge science and first-party retail data from over 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing, and our retail media advertising solution, Kroger Precision Marketing.
About the RoleWe are seeking a Senior Media Account Executive to join our team at Kroger Precision Marketing (KPM), a leading retail media advertising solution. As a Senior Media Account Executive, you will be responsible for owning a book of business and driving the selling cycle with a portfolio of CPG clients.
**Key Responsibilities:**
- Owning a book of business and driving the selling cycle with a portfolio of CPG clients
- Developing trusted client relationships
- Developing media recommendations leveraging Kroger Precision Marketing suite of tactics to achieve the CPG objectives
- Developing campaign proposals, terms, deliverables, and ensuring all campaigns meet all deadlines throughout the sales to market execution cycle
- Ensuring proper set up and intake of plans in our systems, including Salesforce and our proprietary targeting and measurement systems
- Optimization of future media plans based on sophisticated campaign performance measurement
**Requirements:**
- Experience in consultative selling, with proven ability to deliver sales results
- Experience engaging with retailers and CPG clients across marketing verticals, including Ecomm, Trade, Shopper Marketing, and Digital Media
- Comfort interpreting closed-loop media measurement tying marketing to sales using retail data
- Proven client leadership skills; ability to develop relationships and influence
- Analytical acumen to make decisions; understand and optimize media campaigns
- Strong interpersonal skills and ability to internally partner on behalf of the client
- Effective and proactive project management skills
- Ability to articulate and translate client objectives to build a media plan
- Strong understanding of digital and social platforms as well as their use in marketing
- Excellent communication, presentation, and interpersonal skills
- Demonstrated ability to share actionable recommendations in a concise and persuasive manner
- Bachelor's degree (B.A. / B.S) or equivalent work experience
- 4+ Digital media and advertising experience
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