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Digital Marketing Specialist

1 month ago

Rancho Cucamonga, California, United States Plastic Surgery Studios Full time

We are seeking a skilled Digital Marketing Specialist to join our team at Plastic Surgery Studios, a leader in internet marketing since 1999.

As a Digital Marketing Specialist, you will work closely with our Digital Marketing Manager to develop and refine our SEO and SEM strategies across all digital channels to increase our clients' website traffic and conversion rates.

Key Responsibilities:

  • Provide a positive marketing experience for our clients
  • Identify objectives and key goals for marketing clients' practices
  • Assist the Marketing Director in the development, execution, and management of marketing strategies
  • Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
  • Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
  • Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
  • Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
  • Drive campaign success by being proactive and identifying key opportunities to grow and scale
  • Maintain quality control to ensure marketing strategies are up to company standards
  • Assist the Digital Marketing Manager in setting up new PPC Campaigns and Landing Pages for Google Ads Platform
  • Conduct PPC Keyword research to target based on procedures and selected regions per client
  • Develop Ad copy and provide recommendations to improve CTR and Conversions
  • Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
  • Ensure lead data is being transmitted to client via integrations along with call data
  • Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)

Requirements:

  • Bachelor's degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
  • Ability to work effectively in a fast-paced, innovative, and collaborative environment
  • Approachable and flexible attitude while handling multiple projects at the same time
  • Ability to remain energetic and positive
  • Self-motivated problem solver and team player
  • Sales and results oriented
  • The desire to have fun and engage in company activities

We offer our employees full benefits, the ability to work in a dynamic and exciting technological field, a casual work environment, flexible work hours, and the opportunity to learn and continue to grow in this field. If you are a talented and dynamic individual who shares our mission and core values, please consider joining our team at Plastic Surgery Studios.