Marketing Liaison Specialist

3 days ago


Rancho Cucamonga, California, United States Bright Haven Hospice Care Corp Full time
Job Overview

Bright Haven Hospice Care Corp is seeking a skilled Marketing Liaison Specialist to lead our marketing efforts and establish positive relationships with customers and referral sources.

As a key member of our team, you will be responsible for managing assigned aspects of organization marketing, including establishing and maintaining relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Essential Responsibilities
  1. Direct daily marketing activities, providing oversight of the establishment and implementation of marketing initiatives.
  2. Ensure staff understand and adhere to laws, statutes, and regulations regarding anti-kickback, lawful marketing activities, patient solicitation, and accurate marketing materials.
  3. Assist the Marketing Director in establishing organization volume projections in the annual budget and allocating resources according to budgetary limitations.
  4. Conduct market assessments and develop comprehensive marketing plans designed to meet budgetary volume projections.
  5. Employ marketing and promotional initiatives to achieve budgetary volume projections.
  6. Establish and maintain positive working relationships with current and potential referral and payer sources.
  7. Negotiate service pricing with insurance Case Managers and other payers within established financial and credit parameters.
  8. Work effectively with other members of the marketing team.


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