E-commerce Insights Specialist
5 days ago
About Tasc Performance
We're Tasc Performance, a premium activewear brand committed to creating better apparel for a better life. Our goal is to empower individuals to move, feel, and live their best lives.
We're seeking a skilled Marketing Analyst to join our team and contribute to our direct-to-consumer business analytics strategy and dashboards. As a key member of our team, you'll be responsible for collecting, analyzing, and interpreting data to provide actionable insights that inform marketing strategies and initiatives.
Responsibilities:
- Collect and analyze data from various sources, including digital marketing platforms, Google Analytics, and other relevant databases & ELTs.
- Develop and maintain data analysis processes across direct-to-consumer channels, ensuring data quality and integrity.
- Build and maintain LTV reporting to inform media spend strategy and retention efforts.
- Design and implement attribution models for cross-channel optimization.
- Present complex data insights to executive stakeholders using data visualization tools.
- Collaborate with the marketing team to develop and track campaign objectives.
- Drive recommendations to optimize engagement, retention, and business performance.
- Create reports highlighting key metrics and opportunities for improvement.
- Staying up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.
- Estimated salary: $75,000 - $95,000 per year (dependent on location and experience).
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Data Insights Specialist
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Digital Media Specialist
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