E-commerce Insights Specialist

5 days ago


New Orleans, Louisiana, United States Tasc Performance Full time

About Tasc Performance

We're Tasc Performance, a premium activewear brand committed to creating better apparel for a better life. Our goal is to empower individuals to move, feel, and live their best lives.

We're seeking a skilled Marketing Analyst to join our team and contribute to our direct-to-consumer business analytics strategy and dashboards. As a key member of our team, you'll be responsible for collecting, analyzing, and interpreting data to provide actionable insights that inform marketing strategies and initiatives.

Responsibilities:

  • Collect and analyze data from various sources, including digital marketing platforms, Google Analytics, and other relevant databases & ELTs.
  • Develop and maintain data analysis processes across direct-to-consumer channels, ensuring data quality and integrity.
  • Build and maintain LTV reporting to inform media spend strategy and retention efforts.
  • Design and implement attribution models for cross-channel optimization.
  • Present complex data insights to executive stakeholders using data visualization tools.
  • Collaborate with the marketing team to develop and track campaign objectives.
  • Drive recommendations to optimize engagement, retention, and business performance.
  • Create reports highlighting key metrics and opportunities for improvement.
  • Staying up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.
  • Estimated salary: $75,000 - $95,000 per year (dependent on location and experience).


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