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Digital Marketing Strategist

1 month ago

Princeton, New Jersey, United States ISMG - Information Security Media Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at ISMG - Information Security Media Group. As a key member of our Global Events Department, you will be responsible for developing and executing inbound marketing strategies that drive event attendance and expand our audience reach.

Key Responsibilities:

  • Develop and implement inbound marketing strategies for ISMG global events that resonate with target audience segments and result in increased event attendee rates.
  • Create and manage digital campaigns such as email marketing, social media, video, PPC/SEO, etc. to drive event registration.
  • Utilize nurture campaign tactics to reduce attendance attrition (registered vs. attended).
  • Tailor and package promotional content for effective and engaging delivery via email and other campaigns.
  • Collaborate with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
  • Analyze event campaign results and optimize accordingly to improve performance and drive desired results.
  • Present comprehensive campaign reports and performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, and ROI.
  • Enable Event Sales teams to effectively position and close event sponsorships by aligning on audience engagement efforts, providing event briefs, and consistently transferring valuable knowledge.

Requirements:

  • Bachelor's or Master's degree in Marketing, Events, Public Relations, Communications, or other related fields.
  • 5-7+ years of experience in Inbound Marketing/Event Marketing.
  • Experience deploying and managing multi-channel marketing campaigns from start to finish.
  • Strong understanding of inbound digital marketing strategies such as SEO, keyword search, programmatic, email marketing, social media management/advertising, blog posts, video, etc.
  • Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus).
  • Excellent writing and editing skills with experience aligning creative content copy across various channels.
  • Knowledge of website analytics tools and experience analyzing data.
  • Ability to prioritize and manage multiple tasks and projects.

Apply Now to join our team and take your career to the next level. Visit https://www.ismg.net/careers for more information.