Marketing Manager Spirits Portfolio

2 hours ago


Napa, California, United States Trinchero Family Estates Full time
Job Summary

Trinchero Family Estates is seeking a dynamic and innovative Spirits Marketing Manager to lead and shape brand strategy and tactical execution for a portfolio of high-quality, craft spirits. The ideal candidate is a strategic thinker and an action-oriented doer, eager to dive in and make a significant impact.

Key Responsibilities
  • Develop and implement strategic annual brand plans with careful consideration of marketing investment ROI and marketplace impact.
  • Create 360 marketing programs that effectively engage trade and consumer audiences through POS, events, digital, media and PR tactics.
  • Collaborate with the Spirits Sales VP and sales team to identify market opportunities and activate brand initiatives.
  • Develop and execute high-impact consumer event activations.
  • Initiate and conduct analyses using various data sources to uncover business drivers and growth opportunities.
  • Conduct research for new and existing products to assess and create business solutions based on consumer, competition, and customer insights.
  • Maintain awareness of all key drivers of business performance.
  • Recommend ongoing marketing plan modifications, package changes, and line extensions.
  • Identify optimal consumer targets and brand positioning.
  • Observe and analyze new trends and competitive activities to innovate and build the brands.
  • Monitor the progress of marketing plans, collaborate with key functional areas, and manage outside agencies to meet objectives on schedule and within budget.
  • Ensure compliance with applicable quality, environmental, and safety regulations.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in spirits or beverage marketing.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Excellent project management and organizational skills.
  • Ability to thrive in a fast-paced, entrepreneurial environment.
  • Self-starter, able to work autonomously.
  • Strong collaboration and communication skills.
  • Creative thinker with a results-driven approach.
Working Conditions
  • Office environment.
  • Usually work a standard work week, but ability to work events evenings and weekends 0-3x per month.
  • Available for overnight travel 0-2x per month.
  • Extensive computer work.
  • May be required to work at any of TFE's locations.
  • Frequent deadline pressures.
  • Numerous projects in progress at any given time.
  • Comply with company safety regulations.
Salary Range

$100,000.00 - $150,000.00

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.



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