Regional Trade Marketing Manager
2 hours ago
We are seeking a highly skilled and experienced Regional Trade Marketing Manager to join our team at Trinchero Family Estates. This role is critical to the success of our brand initiatives, driving the connection between our marketing strategies and sales objectives.
Key Responsibilities:- Develop and execute regional marketing plans for a select group of strategic priority brands in target states and markets.
- Drive incremental sales and revenue growth in target markets for these brands.
- Lead cross-functional efforts to identify regional marketing opportunities, build priority brands in collaboration with Sales leadership and local sales teams.
- Collaborate with Brand teams to ensure regional marketing efforts are aligned with brand strategy and national objectives.
- Develop and implement creative 360-degree marketing plans that effectively engage consumers, trade partners, and customers.
- Execute marketing programs in an effective, timely, and cost-controlled manner to meet the local needs of assigned regions.
- Build and maintain strong relationships with local sales teams, distributor partners, and key customers to ensure the successful execution of marketing plans.
- Present regional marketing plans and performance reports to Sales and Marketing leadership.
- Oversee budget recommendations, track expenditures, and assess ROI for regional marketing initiatives.
- Analyze and report on the effectiveness of regional marketing programs, making recommendations for continuous improvement.
- 4-year degree, preferably in business/marketing.
- Experience of the 3-tier system for wine/spirits distribution is a must.
- 5 or more years of relevant brand, trade or customer marketing experience within the adult beverage industry with experience leading significant brand initiatives.
- Strong communication skills, to include the ability to forge relationships across the organization at a variety of levels.
- Excellent written and oral communication skills.
- Thrive managing lots of moving parts.
- Attention to detail.
- Must also be proactive, solution-oriented, professional, adaptable, have strong work ethic, and have strong organizational skills.
- Able to handle multiple projects at one time, detail oriented, and work well under pressure.
- Advanced knowledge of basic PC applications (Microsoft Word, Excel, PowerPoint Outlook, etc.).
- Willingness and ability to travel within the US.
- Frequent travel, both by car and air.
- Ability to lift at least 45 pounds (case of wine).
- Able to work flexible hours including evenings, weekends, and holidays when required.
- Moderate to heavy physical work (moving wine cases and retail supplies, setting up for special events).
The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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