Marketing Manager, Brand Experience

2 weeks ago

Denver, Colorado, United States InsideHigherEd Full time
Job Title: Brand Marketing Manager

This is a unique opportunity to join the Division of Marketing & Communications at the University of Denver as a Brand Marketing Manager. In this role, you will be responsible for identifying and executing on opportunities for increasing our brand reputation in the eyes of multiple audiences.

Key Responsibilities:
  • Develop, distribute, and optimize marketing toolkits to support and empower faculty and staff to accurately represent and promote the University.
  • Manage the MarComm swag inventory and identify and source products and giveaways to support marketing campaigns and efforts.
  • Identify opportunities for DU brand involvement, such as sponsorships, partnerships, speaking opportunities, and more.
  • Collaborate with campus partners and MarComm colleagues to generate excitement and awareness of the University's 3 signature events, leading to strong attendance and an exciting atmosphere.
  • Identify and capitalize on opportunities to shape experiences, create memories, and gather quality brand content throughout the year.
  • Oversee the execution and management of brand marketing activations and coordinate with MarComm teams for on-site event coverage.
  • Monitor peer/competitor institutions' brand marketing for trends, design concepts, and creative approaches to ensure DU stands apart.
  • Maintain an authentic commitment to diversity, equity, and inclusion and understanding of how brand marketing can align with this commitment.
Requirements:
  • A bachelor's degree or equivalent work experience.
  • At least 5 years of experience in a marketing and/or content strategy role.
  • Excellent writing and grammar skills, along with the general ability to communicate clearly in oral and written form.
Preferred Qualifications:
  • Experiential and/or guerrilla marketing activation experience.
  • Experience planning and executing strategic marketing and/or communications campaigns.
  • Experience creating written content specifically for marketing purposes.
  • Project management certification.
  • Experience in or demonstrable understanding of the higher education industry.
  • Supervisory experience.
Working Environment:
  • The successful incumbent must live or be willing to relocate to the Denver metro area.
  • Some travel as well as occasional weekend or after-hours work will be required to fulfill duties, especially related to on-site event support.
  • Activities are primarily performed in an environmentally-controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
  • Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
  • Ability to clearly communicate verbally and in writing required to perform essential functions.

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