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Brand Marketing Manager

2 months ago

Denver, Colorado, United States InsideHigherEd Full time
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our team at InsideHigherEd. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive engagement and brand awareness across multiple channels.

Key Responsibilities
  • Brand Marketing and Experience Management
    • Develop and distribute marketing toolkits to support faculty and staff in accurately representing and promoting the university
    • Manage the marketing swag inventory and identify and source products and giveaways to support marketing campaigns
    • Identify opportunities for university brand involvement, such as sponsorships, partnerships, and speaking engagements
    • Collaborate with campus partners and marketing colleagues to generate excitement and awareness of the university's signature events
    • Identify and capitalize on opportunities to shape experiences, create memories, and gather quality brand content throughout the year
    • Oversee the execution and management of brand marketing activations and coordinate with marketing teams for on-site event coverage
    • Monitor peer and competitor institutions' brand marketing for trends, design concepts, and creative approaches to ensure the university stands apart
    • Maintain an authentic commitment to diversity, equity, and inclusion and understanding of how brand marketing can align with this commitment
  • Content Marketing
    • Create and execute an annual content marketing strategy that achieves three primary goals: extend the reach, visibility, and affinity for the DU brand; increase traffic and engagement for content on various platforms; and attract potential students, donors, peer institutions, thought leaders, and others to engage with the DU brand
    • Leverage capabilities across the department and other campus partner units to curate comprehensive, compelling stories distributed through multiple channels and media platforms
    • Serve as the primary steward of the university's brand in marketing copy and collateral to ensure consistent representation of brand voice and tone. Assist with creation of marketing content as needed.
    • Identify and execute distribution strategies for collaborative storytelling projects to ensure content is served to the right audiences at the right time. Distribution channels may include web properties, social media platforms, email, radio, and podcast advertising, on-site displays, and more.
    • Ensure marketing best practices are implemented into stories amplified for brand marketing purposes, including but not limited to conversion optimization and calls-to-action, SEO strategies, and tailoring the user journey for content engagement
    • Maintain the university-wide proof point library in conjunction with campus partners, and establishing SOPs, systems, and standards for updating and disseminating content for use in marketing materials across campus
    • Oversee the social media team, strategy, and content to engage with the university's target audiences and effectively build community and brand affinity on social platforms
  • Management and Reporting
    • Serve as the lead project manager for brand marketing projects and content packages in support of division and university strategic goals and initiatives
    • Draft strategic briefs and other internal guiding documents to assist all team members with a common understanding and achievement of project goals
    • Coordinate the work of cross-functional teams and vendors responsible for high-quality deliverables, utilizing PM software and contributing to units' overarching production schedule
    • Track KPIs and provide reporting on engagement and impact of content and initiatives
    • Provide guidance and feedback to direct report(s) to develop their strengths, increase their impact, and meet the needs of the university
Requirements
  • A bachelor's degree or equivalent work experience
  • At least 5 years of experience in a marketing and/or content strategy role
  • Must possess excellent writing and grammar skills, along with the general ability to communicate clearly in oral and written form
Preferred Qualifications
  • Experiential and/or guerrilla marketing activation experience
  • Experience planning and executing strategic marketing and/or communications campaigns
  • Experience creating written content specifically for marketing purposes
  • Project management certification
  • Experience in or demonstrable understanding of the higher education industry
  • Supervisory experience