Senior Marketing Director

1 day ago


Port Saint Lucie, Florida, United States Clutch Full time

About the Role:

We are seeking a highly motivated and experienced VP, Marketing to join our client's growing team. The ideal candidate will have a proven track record of successfully managing websites with significant user traffic and driving sales for physical products through digital marketing channels.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales for our physical products.
  • Manage and optimize our websites to ensure a seamless user experience and maximize traffic.
  • Oversee all digital marketing activities, including paid media advertising, SEO, SEM, social media, email marketing, and content marketing.
  • Analyze website performance metrics and user data to identify opportunities for improvement and optimize marketing campaigns.
  • Collaborate with sales and product teams to develop effective marketing materials and messaging.
  • Manage and mentor a team of marketing professionals.

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field.
  • 5+ years of experience in marketing, with a focus on digital marketing.
  • Proven experience managing websites with 200k+ users/month.
  • Demonstrated success in driving sales for physical products through digital marketing channels, including paid media advertising.
  • Experience managing paid media budgets of $1m+ per month.
  • Strong analytical skills and ability to make data-driven decisions.
  • Excellent communication and interpersonal skills.
  • Experience leading and managing a team of marketing professionals.
  • 2+ years of experience in CPG Marketing.
  • Experience selling DTC physical products that are not household names.


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