Digital Marketing Strategy Lead
3 days ago
Estimated Salary: $150,000 - $200,000 per year.
We are seeking a highly skilled Digital Marketing Strategy Lead to join our team at SmartRent. As the head of digital marketing, you will be responsible for developing and executing a comprehensive web marketing strategy to create, engage, and convert traffic to smartrent.com.
The ideal candidate will have 10+ years of digital marketing experience, including 5+ years in marketing operations. They will have advanced knowledge of marketing platforms, including website CMS and social media channels, as well as extensive experience managing website replatform and redesign projects.
Key Responsibilities:
- Develop and execute a comprehensive web marketing strategy to create, engage, and convert traffic to smartrent.com.
- Manage marketing automation, develop KPIs, conduct A/B testing, report on results, and make recommendations to optimize email marketing performance.
- Evaluate and ensure digital marketing tech stack is effective and efficient. Evaluate emerging technologies and provide perspective for adoption when appropriate.
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