Analytics Director

4 days ago

Chicago, Illinois, United States TBWA\Chiat\Day Full time

We are seeking a seasoned professional to lead our local marketing and event performance measurement efforts. As a Director, Impact Strategy, you will be responsible for developing and optimizing measurement strategies in partnership with account and activation teams.

You will lead reporting, including the setup and development of measurement strategies, and direct efforts to score opportunities, project impact, and measure performance to make recommendations and optimize event and field marketing strategy.

The ideal candidate will have strong knowledge of advanced analytics, including extensive experience with marketing attribution methods in MMM and other methodologies. You will be comfortable representing TMA analytics and your expert POV among the internal team, a team of inter-agency leaders, and clients.

Responsibilities include leading day-to-day analytics relationships with account and activation, and inter-agency teams with a heavy focus on cross-functional collaboration. You will guide and manage a team of analysts to mine data for insights and ask the right questions, and develop holistic measurement strategies including the creation of measurement frameworks and reporting programs.

As a seasoned leader, you will be able to unpack the data in a compelling narrative, being able to tell a story to key stakeholders and aligning everyone on what the data is saying. You will also direct performance analytics for local marketing efforts, developing best-in-class systems for measurement and reporting, including ROI.

Key qualifications include a Bachelor's degree with industry emphasis or related experience, 7+ years of experience in marketing analytics or related discipline, and minimum 3 years in a management role with proven mentoring, supervisory, and team-building skills.

Additionally, you will have advanced analytics expertise, including attribution modeling methodologies, and expertise in developing cross-channel measurement frameworks to establish KPIs and reporting programs to measure client performance.

Proven experience in data management and automated reporting solutions, such as Tableau, is also required. You will be self-motivated and able to motivate others to creatively and strategically solve multiple problems at once, under quick deadlines.

Computer proficiency in Microsoft suite of products is necessary, as well as basic knowledge of social media metrics and third-party reporting tools.

This is a challenging role that requires a strong analytical mindset, excellent communication and relationship-building skills, and the ability to translate technical information and relay it in a way that is easy to absorb.

We are looking for a collaborative and results-driven individual who can lead our local marketing and event performance measurement efforts and drive business growth through data-driven insights.

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