Marketing Strategist

4 weeks ago


Austin, Texas, United States Intiva Health Full time
Job Title: Marketing Strategist

Intiva Health is seeking a Marketing Strategist to develop and implement marketing activities that increase brand value, awareness, and market share in the Consumer Packaged Goods space.

The ideal candidate will have a good understanding of consumer behavior, be up-to-date on market trends, and continuously monitor competitor activity. Key responsibilities include developing budgets, forecasting sales figures, and assessing KPIs and ROI.

Required skills include expert knowledge of marketing and related subjects, proven track record of performance in an organization with superior products/services, and strong collaboration and influencing skills across internal/external functions.

Responsibilities:

  • Strategic plan development and execution
  • Manage and develop P&L and driving market growth
  • Maintain a company's public image through implementation of marketing initiatives
  • Communicate with internal stakeholders such as C-level executives and marketing personnel
  • Own the ideation to launch phases of new products, around both near-term priorities and long-term strategies

Requirements:

  • Bachelors degree - Marketing, or Business with a concentration in Marketing
  • 5+ years of relevant experience - agency setting as a brand specialist or manager
  • Experience with start-ups and mass-market brands in the Consumer Packaged Goods Space
  • Amazon SEO management and sales experience

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