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Social Media Community Specialist

2 months ago


New York, New York, United States CAVA Full time

Company Overview:

CAVA is dedicated to making healthy eating both enjoyable and straightforward. With a rich Mediterranean heritage, we have been perfecting the art of eating and living well for thousands of years. Our commitment to authenticity, curiosity, and excellence drives everything we do as we work collectively towards significant goals.

Core Values:

  • Generosity First, Always: We prioritize kindness and believe our best work is achieved through serving others.
  • Constant Curiosity: We embrace learning and exploration beyond the obvious.
  • Act with Agility: We adapt to change, which is the only constant in our environment.
  • Passion for Positivity: We approach each day with warmth and a sense of possibility.
  • Collective Ambition: Our high aspirations are realized through teamwork and shared purpose.

Position Overview:

We are looking for a dedicated Community Manager to be the voice of our brand across various social media channels, both established and emerging.

As the inaugural in-house Community Manager at CAVA, you will play a pivotal role in enhancing brand awareness and loyalty while shaping the future of our community management practices. Your responsibilities will include managing both inbound and outbound community interactions to foster growth across our social platforms.

Reporting to the Director of Social, you will be the primary point of contact for our most enthusiastic supporters online. Your role will involve nurturing a vibrant online community, engaging with our audience, and strengthening brand loyalty, while also addressing customer inquiries and concerns across departments.

Key Responsibilities:

  • Formulate and execute a community management strategy that aligns with our marketing objectives, emphasizing efficiency, creativity, and guest experience.
  • Ensure a consistent brand voice and style across various social media platforms, including Instagram, TikTok, Facebook, Twitter, and LinkedIn.
  • Oversee digital communities, responding to comments, messages, and inquiries promptly and professionally, while building positive relationships with guests.
  • Identify and resolve customer concerns proactively, escalating issues to the customer service team as necessary.
  • Address common complaints and highlight trends and urgent issues to relevant stakeholders.
  • Spot and leverage category- and culture-defining opportunities to engage in conversations and trends, aiming to expand our audience and enhance brand reputation across social media.
  • Analyze community engagement metrics and report findings to the broader team.
  • Stay informed on social listening and monitoring, providing user-generated content and reporting on a weekly, monthly, seasonal, and ad hoc basis as required.
  • Collaborate with Social Media, Brand/Category, Creative, and PR Teams to understand CAVA's comprehensive marketing strategy, bringing our brand to life in innovative ways through tactical feedback and insights.
  • Refine and develop copy that promotes optimal guest engagement, customizing FAQ responses and social media community guidelines as necessary.

Qualifications:

  • 2-3 years of experience in community management, social media management, or customer service.
  • Thorough understanding of social media platforms, including Instagram, TikTok, Facebook, Twitter, and LinkedIn.
  • Exceptional writing, editing, and copy-editing skills, with the ability to adapt to various brand voices and audiences.
  • A quick learner eager to expand knowledge, capable of working independently and collaboratively.
  • Strong project management abilities; adept at managing multiple priorities in a dynamic environment.
  • A genuine passion for community engagement and digital interaction.
  • Proficient in creating presentations using PowerPoint, Google Slides, or similar tools, along with familiarity in Microsoft Excel and Google Sheets.
  • Ability to make quick edits in Photoshop or Canva for engaging responses as needed.

Physical Requirements:

  • Ability to maintain a stationary position to operate a computer and other office equipment.
  • Must be able to identify, analyze, and assess details accurately.
  • Effective communication skills to exchange information clearly.
  • Ability to move about to support typical office operations.
  • Capacity to work in a constant state of alertness and safety.

What We Offer:

  • Competitive salary, plus bonus and long-term incentives.
  • Early Wage Access.
  • Unlimited PTO, paid parental leave, and opportunities to contribute to the community.
  • Comprehensive health benefits including Dental, Vision, Telemedicine, and Pet Insurance.
  • 401k enrollment with company contributions.
  • Company-paid short-term and long-term disability, life, and AD&D coverage for eligible positions.
  • Complimentary CAVA meals.
  • A casual work environment.
  • The chance to be part of a rapidly growing brand.

*Indicates qualifying eligible positions only.

CAVA – Embracing a culture, not just a concept.

As an equal opportunity employer, CAVA welcomes applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information, or any other characteristic protected by law.