Consumer Marketing Strategist

4 weeks ago


Long Beach, California, United States OBAGI COSMECEUTICAL LLC Full time

We are seeking a creative and analytical Consumer Marketing Strategist to join our team at Obagi Cosmeceuticals. As a key member of our marketing department, you will be responsible for developing, executing, and optimizing our CRM strategies that drive consumer acquisition, retention, engagement, and lifetime value (LTV).

This role will focus on creating personalized communication strategies that enhance the consumer experience, driving repeat business, managing and maintaining data best practices, and maximizing revenue growth for the brand. You will work closely with cross-functional teams, including Marketing, Creative, and Product, to ensure a seamless consumer journey from acquisition to retention.

  • Cross-Functional Collaboration: Partner with the Marketing team to align CRM efforts with broader brand initiatives, seasonal campaigns, and product launches. Work with the eCommerce team to optimize the website and checkout experience for consumer retention and repeat purchases.
  • CRM Strategy & Execution: Develop and implement comprehensive CRM strategies to drive consumer engagement, retention, and growth, focusing on subscription and repeat business. Oversee the end-to-end consumer lifecycle, from acquisition to conversion, engagement, and retention, ensuring a seamless experience at each stage.

The ideal candidate will have at least 3-5+ years of demonstrated success managing CRM or email marketing, with a deep understanding of consumer segmentation, lifecycle marketing, and A/B testing. They will also possess exceptional organizational and prioritization/time management skills, with the ability to work under pressure to meet deadlines.



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