Digital Marketing Strategist

3 weeks ago


Long Beach, California, United States Midway International, Inc. Full time
Job Title: Digital Marketing Associate
Estimated Salary: $60,000 - $80,000 per year

We are a well-respected leading brand in the international hair & beauty industry, providing our customers with high-quality hair solutions in both classic and the most current styles. Our team is seeking a dedicated and talented Digital Marketing Associate to join us in this exciting and dynamic environment.

The successful candidate will be responsible for creating engaging content across social media platforms, including TikTok, Instagram, Facebook, and YouTube. They will also run paid ads on Facebook, Instagram, and Tiktok, as well as moderate member conversations and maintain a brand voice that resonates across all channels. Additionally, they will learn new social media channels best practices and how to engage and build a community organically.

The ideal candidate will have a BA/BS degree in digital marketing, social media marketing, or a related field, and experience managing social marketing content and strategy. They should also have experience with paid ads on social media, social media operational tools for content management, publishing, and community management. Graphic design/Photoshop/Canva skills and social media video editing skills are preferred. The successful candidate will be able to organize and prioritize workload to meet deadlines and have a passion for hair, beauty, and fashion. Bilingual in English and Korean is preferred.

This role requires strong analytical skills for measuring/tracking success, and the ability to work with an agency to execute influencer campaigns. The successful candidate will be responsible for preparing formal monthly reviews of analytics and insights for all social media platforms with actionable suggestions for growth, engagement, new followers, and influencer campaigns.

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