Digital Media Analyst

2 weeks ago


New York, New York, United States Starcom Full time
Job Overview

Starcom is seeking a highly skilled Digital Media Analyst to join our team. As a key member of our digital media team, you will be responsible for monitoring and maintaining media campaign development and activation on search channels.

Key Responsibilities
  • Develop and implement paid search campaigns to meet business objectives
  • Monitor and maintain campaign budgets, pacing, and bid adjustments
  • Active monitoring and management of performance and competitive landscape
  • Develop and implement optimization recommendations and/or testing plans
  • Utilize bid management tools and Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
  • Pull and analyze data to inform campaign reporting and help build insights
  • Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
  • Stay informed on search industry trends and new tools and ad formats
Requirements
  • Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 6+ months of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Understanding of Search PPC and digital display advertising
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
What We Offer
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy, and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere
  • Business Resource Groups that support multiple affinities and alliances

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