Digital Media Analyst
2 weeks ago
Starcom is seeking a highly skilled Digital Media Analyst to join our team. As a key member of our digital media team, you will be responsible for monitoring and maintaining media campaign development and activation on search channels.
Key Responsibilities- Develop and implement paid search campaigns to meet business objectives
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Active monitoring and management of performance and competitive landscape
- Develop and implement optimization recommendations and/or testing plans
- Utilize bid management tools and Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Pull and analyze data to inform campaign reporting and help build insights
- Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
- Stay informed on search industry trends and new tools and ad formats
- Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 6+ months of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
- Strong analytical thinking and mathematical skills and an ability to manage data
- Understanding of Search PPC and digital display advertising
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy, and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere
- Business Resource Groups that support multiple affinities and alliances
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