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Vice President of Strategic Partnerships

2 months ago

Reston, Virginia, United States Resonate Full time

Overview: Since its inception, Resonate has been committed to a powerful principle: understanding individuals. We empower leading brands and agencies with profound consumer insights that foster unbreakable connections through enhanced engagement and impactful customer experiences.

Our Philosophy: At Resonate, we prioritize a 'people-centric' approach, which is fundamental to our operations. We uncover the Human Element—a comprehensive understanding of individuals rooted in their values and motivations.

In essence, we assist in deciphering the 'what' that influences the 'why' behind consumer choices, purchases, endorsements, or rejections of brands or causes.

By merging this human-centric 'why' with pertinent data regarding your industry, brand, or product, we facilitate the creation of effective marketing strategies that yield tangible results.

Position Summary: We are in search of a driven team member to propel our ongoing success and growth within the Political & Advocacy sector.

Our impressive trajectory in Politics and Advocacy over the past decade has been fueled by our ability to deliver unique, proprietary audience segments related to voters/platforms/policy positions, alongside expertly managed programmatic digital advertising campaigns for candidates and causes.

Key Responsibilities:

  • Sales Generation: Effectively present Resonate's data and media solutions to Political and Advocacy agency buying teams.
  • Territory Management: Take full ownership of your territory and sales cycles—from lead generation to successful deal closure.
  • Prospecting: Actively seek out opportunities within your territory, generating a high volume of meetings with qualified prospects to showcase Resonate's suite of services and build a robust revenue pipeline to surpass targets.
  • Utilize tools such as Salesloft, Salesforce, and LinkedIn Sales Navigator to source, qualify, and manage the prospecting process.
  • Provide weekly forecasts and strategic territory plans to sales management.
  • Build and maintain strong relationships with key agency stakeholders.
  • Collaborate with the internal Sales Strategy team on RFP responses.
  • Present Resonate media proposals and proactively introduce new strategic ideas that align with client performance metrics and desired outcomes.
  • Partner with internal customer success teams to deliver relevant client insights.
  • Engage in client entertainment and relationship-building activities.

Required Skills:

  • A minimum of 2+ years of experience in selling advertising technology/digital media to political and public affairs organizations of various sizes.
  • A solid understanding of the digital programmatic ecosystem, the political buying cycle, and the dynamics between vendors, agencies, and advertisers.
  • Entrepreneurial spirit, self-starter, and adaptable; capable of thriving in ambiguous situations.
  • Client-focused and curious, with a passion for understanding and addressing client challenges.
  • Results-driven with a proven track record of exceeding expectations.
  • A collaborative team player with strong interpersonal skills.
  • An enthusiastic and proactive attitude.
  • Experience with CRM systems.

Benefits: In addition to the opportunity to work alongside intelligent, dedicated Resonate employees, you will enjoy uncapped growth potential, a balanced work/life environment, and a competitive benefits package.

Work Environment: Resonate is proud to offer a flexible work environment that merges the best of both worlds. Our team consists of talented individuals who collaborate seamlessly across various locations, thanks to our innovative hybrid and remote work policies.

Whether working from home or from one of our advanced offices, you will have access to the necessary tools and resources to excel.

Equal Opportunity Statement: Resonate is an equal opportunity employer committed to fostering diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.