Senior Brand Manager

2 weeks ago


Charlotte, North Carolina, United States Husqvarna Group Full time
Job Title: Senior Brand Manager

As a Senior Brand Manager at Husqvarna Group, you will be responsible for leading the marketing strategy and activation for the Husqvarna North American business focused on our product portfolio for professional customers. Your goal will be to ensure sustainable growth for Husqvarna outdoor power equipment.

Key Responsibilities:
  • Develop and execute strategic marketing plans to achieve business objectives for the Professional business.
  • Partner with Product Management to develop go-to-market strategies and with the broader marketing team to ensure production of breakthrough creative.
  • Drive brand strategy, brand positioning, and product claims articulation.
  • Manage partner relationships with professional associations that cater to our commercial customers.
  • Develop and execute strategies to drive significant increased website traffic, conversion rates, revenue, and profitability.
  • Analyze marketing programs and adjust strategy and tactics to increase effectiveness.
Qualifications:
  • Bachelor's Degree (MBA preferred).
  • 7+ years marketing experience (B2B experience required).
  • Ability to develop and foster positive relationships with all departments and work as a cohesive team member.
  • Customer-centric, passionate about the end-user, and what makes them tick.
  • Excellent leadership and strategic skills, with the ability to be decisive, nimble, and assertive.
  • Proven track record of driving profitable growth through brand management.
  • Desire to work hands-on in a performance-based, fast-paced environment with tight deadlines.
  • Analytics and problem-solving with the ability to think strategically and be action-oriented.
  • Experience creating marketing plans and ability to manage a budget to deliver on those plans.
  • Passion for uncovering insight from campaign performance data and ensuring ROI on marketing.
  • Ability to manage multiple projects and competing priorities.
  • Proven communication skills, both written and oral, including the ability to craft copy for marketing promotions.
  • Willingness to travel (travel is less than 10% of the time).

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