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Bilingual Advertising Professional
2 months ago
El Super is seeking a highly skilled Bilingual Advertising Manager to lead our weekly circular print ad campaigns. As a key member of our marketing team, you will be responsible for developing, executing, and optimizing print advertising strategies to effectively promote our products and engage our diverse audience.
Key Responsibilities- Strategy Development: Develop comprehensive weekly circular print ads strategies to align with marketing objectives and sales goals. Manage the creation, development, and execution of internal and external signage as needed.
- Campaign Execution: Plan and execute print advertising campaigns, ensuring timely delivery and adherence to budget constraints.
- Creative Direction: Collaborate with creative teams to develop compelling ad concepts, messaging, and visuals that resonate with our target audience.
- Market Research: Conduct thorough market research and analysis to identify consumer insights, trends, and competitive landscape to inform advertising strategies.
- Vendor Management: Work with vendors and suppliers weekly to secure all print deliverables.
- Performance Tracking: Monitor and analyze the performance of print ad campaigns, leveraging data and analytics to optimize future strategies.
- Cross-functional Collaboration: Work closely with internal marketing, sales, and product management teams to ensure alignment and integration of print advertising with overall marketing initiatives.
- Compliance and Quality Control: Ensure compliance with advertising regulations and standards while maintaining high-quality standards for all print materials.
- Budget Management: Manage the budget allocation for weekly circular print ads, ensuring efficient use of resources and cost-effectiveness.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and ability.
- Education or Experience: Bachelor's degree (B. A.) from a four-year college or university with emphasis in Marketing, Advertising, or Business; 3 years of relevant experience; or equivalent combination of education and experience.
- Language Skills: Must have exceptional written and oral communication skills. Ability to read and review documents and to write routine reports and correspondence. Ability to speak and interact effectively with all levels of employees and with outside vendors. Must feel comfortable presenting key information to small and large groups. Bilingual proficiency in English and Spanish (written and verbal) is essential.
- Computer Skills: Proficient in the MS Office suite of programs.
