Vice President of Growth Marketing

6 days ago

Austin, Texas, United States LogicMonitor Full time
About Us

We're a dynamic team at LogicMonitor, passionate about creating a culture of innovation and excellence. Our values of trust, customer obsession, agility, and continuous improvement drive our actions and guide us towards achieving greatness. We foster a culture of performance and recognition, empowering our employees to deliver their best work and make a meaningful impact.

Job Summary

We're seeking a seasoned Vice President of Growth Marketing to lead our demand generation efforts and drive pipeline growth. As a key member of our leadership team, you'll be responsible for developing and executing integrated marketing campaigns, driving qualified leads, and building a strong pipeline globally.

Key Responsibilities
  • Develop and execute demand generation strategies to drive qualified leads and meet revenue targets
  • Lead integrated marketing campaigns, including content, digital marketing, SEO, account-based marketing, email, social media, and webinars
  • Build and manage a high-performing global demand generation team to drive pipeline growth and new customer acquisition
  • Own the marketing pipeline targets, working with the marketing team to define growth plans, channel strategies, and analytics for new logos and expansion
  • Oversee digital channels, including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns, aligning campaigns with regional needs and sales targets
  • Develop an outbound and account-based marketing strategy aligned with sales objectives for new and existing customers
  • Foster a culture of continuous testing and optimization to enhance channel performance and ROI
  • Ensure alignment among marketing, sales, and go-to-market teams for collective success
  • Collaborate with Marketing Operations and IT to select and implement Marketing Technology, including AI, intent-based tools, and analytics for data-driven decision-making
  • Coordinate with Brand, Communications, Field/Partner, Global Event, and Product Marketing teams to deliver integrated and cohesive campaigns and programs
Requirements
  • Bachelor's degree in Marketing or a related field
  • 15+ years of marketing experience in demand generation, digital, ABM, social media, and web marketing, with a focus on B2B software and technology companies
  • Experience in high-growth environments and scaling operations in mid to large businesses
  • Proven track record of attracting, developing, and leading high-performing, global teams
  • Ability to influence and collaborate across the organization, including with executive leadership
  • Strong communication skills with the ability to clearly convey information to executive management and stakeholders
  • Ability to team with Sales and GTM teams is essential
  • Strategic thinker with experience executing regionally across multiple markets in both direct and indirect GTM models
  • Demonstrated success in driving demand generation and pipeline growth
  • In-depth knowledge of inside sales processes, strategies, and best practices
  • Hands-on leadership balancing strategic vision with operational execution
  • Strong experience with marketing technology, operations, and platforms, including CRM, ABM, sales automation, ad tech, and engagement tools
  • Experience leading web development teams/agencies and working with web technologies like WordPress
  • Proven ability to build a data-driven marketing team and manage significant budgets
What We Offer

We're committed to providing a comprehensive compensation package, including a base salary range of $225,000-$275,000 USD, a variable plan depending on role, and comprehensive benefits. Our employees also enjoy generous parental leave policies, access to our Employee Assistance Program and various Wellness programs, a 401K with company matching, a learning and development stipend, and an unlimited vacation policy.

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