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Lead Generation Strategist

2 months ago

Austin, Texas, United States DomainTools Full time
Position Overview:
We are looking for a seasoned and results-oriented Demand Generation Manager to enhance our marketing initiatives. This role is pivotal in boosting brand visibility and generating leads in the digital landscape while increasing web traffic and customer acquisition.

Location: Remote within US

Compensation: $85,000-$115,000 Base +10% Annual Performance Bonus

Key Responsibilities:
  • Campaign Development: Design, implement, and refine multi-channel marketing initiatives, including email outreach, content creation, PPC advertising, SEO strategies, webinars, and events to drive lead generation and elevate brand presence.
  • Lead Oversight: Manage the lead lifecycle from generation to conversion, ensuring seamless transitions to sales and optimizing conversion rates through effective nurturing techniques.
  • Data Analysis: Evaluate and report on campaign performance, measuring ROI and adjusting strategies based on analytical insights. Provide regular updates on progress towards objectives and KPIs to senior leadership.
  • Marketing Technology Utilization: Leverage platforms like Marketo and Salesforce to enhance, automate, and track all marketing operations. Ensure data integrity and actionable insights.
  • Cross-Department Collaboration: Collaborate closely with sales, product, and account management teams to ensure strategic alignment and capitalize on interdepartmental synergies.
  • Account-Based Marketing (ABM): Partner in developing ABM strategies that align with broader marketing and business goals, focusing on high-value accounts.
  • Operational Excellence: Oversee and refine marketing operations tasks, including Marketo management, lead processes, lead scoring, and performance analytics.
  • Design Collaboration: Work in tandem with the design team to ensure all marketing materials adhere to branding standards, providing constructive feedback on design, layout, and content.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 3+ years of experience in demand generation.
  • Demonstrated success in demand generation, digital marketing, or a comparable role within a B2B context.
  • In-depth knowledge of marketing principles, strategies, and technologies, including Wordpress, Marketo, and Salesforce.
  • Strong analytical capabilities with a knack for interpreting data, identifying trends, and making informed decisions.
  • Creative mindset with robust skills in content strategy and campaign execution.
  • Outstanding communication and teamwork abilities, adept at collaborating across teams and engaging with senior management.
Benefits:
DomainTools stands as the premier provider of internet intelligence, serving as the go-to resource for security professionals seeking to understand external risks and investigate threats. Our solutions empower the world's leading security teams to proactively safeguard their organizations amidst a constantly changing threat landscape. We offer a comprehensive benefits package, including fully covered medical, dental, and vision insurance, a 401k retirement plan with company matching, basic life insurance, flexible PTO, and additional wellness benefits.

At DomainTools, we champion diversity, equity, and inclusion as an equal opportunity employer. We cultivate teams that foster creativity and innovation, believing that inclusivity drives growth and innovation. We welcome applicants from all backgrounds, ages, perspectives, and skill sets, ensuring a fair hiring process that respects all characteristics protected by law.