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Marketing Communications Expert

2 months ago

Fairport New York, United States Bosch Group Full time
Job Overview

This position operates in a hybrid model.


The primary responsibility of the Marketing Communications Expert is to convert complex technical subjects into clear and engaging marketing messages and innovative designs that resonate with our target demographics.


Formulate and implement field marketing strategies in close partnership with sales teams, key accounts, and vertical divisions, as well as collaborating with fellow marketing professionals.

Key Responsibilities:

  • Oversee content creation and management, primarily leveraging global content as a foundation.
  • Facilitate the introduction of new product and vertical solution content across various sales channels.
  • Engage with channel partners and service providers to coordinate collaborative marketing initiatives.
  • Align channel and field marketing events with essential demand generation programs to ensure the creation of marketing-qualified leads through integrated, multi-touch campaigns.
  • Manage lead generation for partner events, regional showcases, and other marketing strategies that support the field sales team.
  • Evaluate outcomes and pinpoint opportunities for enhancing the effectiveness of channel marketing initiatives.
  • Assist in budget management for channel marketing projects and ensure a positive return on investment.
  • Oversee the inventory and distribution of marketing materials as part of the regional marketing strategy.
  • Support the planning and execution of webinars, ensuring timely delivery of content and promotional materials throughout.
  • Coordinate weekly marketing updates, ensuring proper distribution and documentation.
  • Review marketing tools and platforms to ensure compliance with accessibility standards.