Marketing Communications Specialist

23 hours ago

Fairport Harbor, Ohio, United States Bosch Group Inc Full time
Job Summary

The Marketing Communications Specialist will be responsible for translating complex technical topics into engaging marketing messages and creative designs that resonate with our target audience. This role will develop and execute field marketing strategies in collaboration with sales, key accounts, and vertical teams, as well as fellow marketing colleagues.

Key Responsibilities
  • Develop and execute field marketing strategies in close collaboration with sales, key accounts, and vertical teams.
  • Translate complex technical topics into engaging marketing messages and creative designs.
  • Manage content creation and management, primarily using global content as the basis.
  • Drive new product and vertical solution content into various sales channels.
  • Collaborate with channel partners and service providers to organize joint marketing activities.
  • Align channel and field marketing events with core demand generation programs to ensure the generation of marketing-qualified leads through integrated, multi-touch programs.
  • Manage lead generation for joint partner events, regional roadshows, and various other marketing tactics supporting the field sales organization.
  • Analyze results and identify opportunities for performance improvement of channel marketing programs.
  • Support in the management of budgets for channel marketing initiatives and ensure ROI is achieved.
  • Manage marketing collateral inventory and distribution as part of the regional marketing strategy.
  • Support in the management and production of webinars, ensuring timely delivery of content and promotional materials before, during, and after.
  • Coordinate weekly marketing Newsflash, distribute, and log.
  • Review marketing tools & platform and ensure ADA compliance.
Qualifications
  • Required: Bachelor's degree in Marketing, Communications, or related field.
  • Required: 5+ years of B2B marketing communication experience or creative expert role.
  • Required: Demonstrated success in a corporate environment developing and executing field marketing strategies in close collaboration with sales and other cross-functional groups.
  • Required: Ability to travel up to 10% domestically and internationally (outside US).
  • Required: Ability to work hybrid at Fairport, NY location.
  • Preferred: Experience marketing security or other complex commercial electronic products.
  • Preferred: Previous project management experience in a technology industry.
Additional Information

The U.S. base salary range for this full-time position is $80,000 to $95,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plan with an employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting:

Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

All your information will be kept confidential according to EEO guidelines.

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives: FIRST Robotics (For Inspiration and Recognition of Science and Technology) and AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

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