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Sales and Marketing Executive

2 months ago

Lorton, Virginia, United States Harmony Senior Services, LLC Full time

The Sales and Marketing Executive will manage the comprehensive marketing initiatives for the community, aiming to achieve or surpass the targeted occupancy levels.

Key Responsibilities:

Initial Engagement:

  • Ensure adherence to Harmony Senior Services standards for building presentation, including daily readiness for tours.
  • Design and maintain a model room following established protocols.
  • Train staff to create optimal first impressions for residents, families, and potential clients, including telephone etiquette training.

Strategic Marketing Development:

  • Collaborate with the marketing team to create a quarterly marketing strategy that aligns with corporate guidelines.
  • Timely completion of all marketing documentation and reports.
  • Facilitate internal marketing discussions.
  • Personally manage all inquiries when present in the community.
  • Provide training for staff on handling inquiries via phone and in person, adhering to corporate standards.
  • Ensure leadership availability for inquiries and tours in the absence of the Sales and Marketing Executive.
  • Deliver customer service training during new hire orientation and annually for all staff.
  • Encourage the promotion of relevant sales enhancements.
  • Utilize feedback from the Mystery Shopping Program to refine inquiry handling processes.

Lead Management and Follow-Up:

  • Utilize a lead tracking system to record all interactions with potential clients.
  • Respond to inquiries promptly, ideally within one business day.
  • Assess needs, obstacles, and subsequent steps for each inquiry.
  • Generate necessary reports regarding marketing activities using the lead tracking system.

Referral Growth:

  • Conduct external marketing outreach as per corporate scheduling and based on occupancy levels.
  • Document outreach efforts in the lead tracking system.
  • Follow up on all external communications.
  • Organize community events as per a predetermined schedule.
  • Establish and nurture relationships with senior care support groups.
  • Promote the community as a venue for local gatherings.
  • Engage in networking groups at least once a week to build community relationships.
  • Act as an educational representative on aging and health matters.
  • Encourage resident referrals through incentives and welcome events.

Onboarding Process:

  • Collect and review all necessary admission documentation with residents and families, ensuring completeness and distribution to relevant department heads.
  • Oversee the onboarding process to ensure all department heads meet and welcome new residents within 48 hours of their arrival.
  • Confirm that each apartment is prepared for move-in using the room readiness checklist.

Transition Process:

  • Build relationships with local skilled nursing facilities to facilitate smooth discharge planning when required.

Resident and Family Engagement:

  • Address all resident and family inquiries promptly.
  • Participate in resident and family feedback processes and address any concerns raised.
  • Organize family-oriented events in line with corporate guidelines, collaborating with the marketing team.
  • Develop an active Respite Program.
  • Visit residents during hospital stays.

Media Engagement:

  • Serve as a community representative for local media, ensuring compliance with the Media Relations Policy.
  • Foster positive relationships with local media to enhance community visibility.
  • Perform additional duties as assigned.

Qualifications:

  • High School Diploma or GED required; Bachelor's degree preferred or equivalent experience.
  • A minimum of three years' experience in a marketing director role within senior care.
  • Proven ability to increase occupancy rates.
  • Strong analytical skills to develop and implement effective marketing strategies.
  • Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
  • Ability to cultivate relationships with prospective clients, families, community resources, and the management team.
  • Strong verbal and written communication skills, with proficiency in relevant computer applications.
  • Flexibility to work varied hours based on business needs, including evenings and weekends.
  • Ability to lift, carry, and push up to 25 lbs.