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Sales and Marketing Director
2 months ago
We are seeking a highly skilled and experienced Director of Sales and Marketing to join our team at Harmony Senior Services.
Key Responsibilities:- Develop and implement a comprehensive marketing plan to drive census growth and revenue.
- Manage all inquiries personally and provide exceptional customer service to prospective clients and their families.
- Train staff on inquiry handling and customer service to ensure a seamless experience for our residents and families.
- Lead tracking and follow-up to ensure timely responses to inquiries and identify needs, barriers, and next steps for each prospect.
- Conduct external marketing calls, enter calls in the lead tracking system, and follow up on all external calls.
- Host community events, establish and promote senior care support groups, and build community relationships through participation in networking groups.
- Develop resident referrals through promotion of incentives and housewarming parties.
- Bachelor's degree preferred or equivalent experience.
- Three years' experience working as a marketing director in senior care.
- Demonstrated ability to build a census and analyze data to develop and implement a marketing plan.
- Strong organizational skills, ability to multi-task, and complete projects on time.
- Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team.
- Must possess strong oral and written communication skills and be proficient using computer programs.
- Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends.
- Must be able to lift, carry, and push up to 25lbs.