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Sales and Marketing Director

2 months ago


Lorton, Virginia, United States Harmony Senior Services Full time
Job Title: Director of Sales and Marketing

We are seeking a highly skilled and experienced Director of Sales and Marketing to join our team at Harmony Senior Services.

Key Responsibilities:
  • Develop and implement a comprehensive marketing plan to drive census growth and revenue.
  • Manage all inquiries personally and provide exceptional customer service to prospective clients and their families.
  • Train staff on inquiry handling and customer service to ensure a seamless experience for our residents and families.
  • Lead tracking and follow-up to ensure timely responses to inquiries and identify needs, barriers, and next steps for each prospect.
  • Conduct external marketing calls, enter calls in the lead tracking system, and follow up on all external calls.
  • Host community events, establish and promote senior care support groups, and build community relationships through participation in networking groups.
  • Develop resident referrals through promotion of incentives and housewarming parties.
Requirements:
  • Bachelor's degree preferred or equivalent experience.
  • Three years' experience working as a marketing director in senior care.
  • Demonstrated ability to build a census and analyze data to develop and implement a marketing plan.
  • Strong organizational skills, ability to multi-task, and complete projects on time.
  • Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team.
  • Must possess strong oral and written communication skills and be proficient using computer programs.
  • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends.
  • Must be able to lift, carry, and push up to 25lbs.