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Marketing Strategy Manager

2 months ago

South Jordan Utah, United States Cricut Full time

Job Overview
We are seeking a Marketing Strategy Manager with a solid history of crafting and executing marketing initiatives that effectively attract new users to the Cricut brand.


In this dynamic and collaborative position, you will engage at all organizational levels, fostering both strategic insights regarding consumer experiences and meticulous attention to execution details to enhance brand visibility and assist potential users in overcoming significant purchasing hurdles.


Your role will vary daily, requiring a diverse skill set that encompasses data analysis, content strategy, project oversight, and digital marketing.


You are not only a strategic thinker and idea generator but also detail-oriented, capable of developing and implementing comprehensive plans.


Key responsibilities include:

  • Formulating essential marketing strategies and plans, defining program objectives, target demographics, tactics, deliverables, timelines, and performance indicators.
  • Collaborating with the marketing and communications team to brainstorm, plan, and execute cohesive marketing campaigns.
  • Leading cross-functional teams, including Creative, Content, Digital, Product, Sales, and external partners, to successfully implement marketing initiatives.
  • Effectively communicating and aligning with all organizational levels, including senior executives.
  • Driving the creation of marketing briefs and partnering with the creative team to achieve objectives.
  • Analyzing consumer insights to gain a comprehensive understanding of target audiences, consumer journeys, and purchasing obstacles, leveraging these insights to inform marketing strategies.
  • Evaluating program performance to identify opportunities for enhancement, performance improvement, and partnership development.
  • Staying informed about the latest marketing trends, tools, and best practices to continuously innovate and apply advanced strategies.