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Lead Marketing Strategist

2 months ago

Austin, Texas, United States Terracon Full time
Position Overview:
As a Senior Marketing Specialist, you will play a pivotal role in enhancing our proposal generation efforts by managing marketing materials and crafting tailored content to align with project requirements.

Key Responsibilities:
- Act as a key contributor within the office, demonstrating leadership capabilities.
- Tailor Statements of Qualifications (SOQs) and proposals, ensuring inclusion of relevant graphics and meticulous writing and editing.
- Collect and input data related to pursuits and activities into our Customer Relationship Management (CRM) system, while promoting its advantages to office teams.
- Generate insightful business intelligence reports utilizing CRM, Business Intelligence tools (such as Power BI), ProjectXchange (PxT), and other internal marketing platforms.
- Identify and monitor proposal opportunities through various channels, including lead retrieval sites and Capital Improvement Programs (CIP).
- Develop localized and regional marketing materials.
- Prepare content for interviews and presentations.
- Engage in relevant professional organizations, events, and workshops to enhance networking and knowledge.
- Collaborate with office leadership to formulate and implement comprehensive marketing strategies for the office and region.
- Support a diverse marketing mix, including pursuit and proposal development, digital marketing initiatives, and brand promotion.
- Adhere to safety protocols and standards across all projects, participating in pre-task planning and reporting any safety concerns to management.
- Execute additional responsibilities as assigned.

Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field, coupled with a minimum of 4 years of experience in marketing and communications. Alternatively, 8 years of relevant experience may be considered in lieu of a degree.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite (particularly InDesign).
- Exceptional writing and proofreading skills.
- Ability to collaborate effectively with diverse personalities and work styles.
- Strong comprehension of the go/no-go decision-making process.
- Active participation in industry workshops and events is encouraged.

Preferred Certification:
- Certified Professional Services Marketer (CPSM)

About Terracon:
Terracon is a 100% employee-owned, multidisciplinary consulting firm with over 6,000 dedicated professionals focused on addressing engineering and technical challenges across more than 175 locations nationwide. Since our inception in 1965, we have grown into a successful firm specializing in environmental, facilities, geotechnical, and materials services. Our success is attributed to our talented employee-owners who consistently exceed client expectations while advancing their careers through new and exciting opportunities. Terracon's commitment to our vision, "Together, we are best at people," is reflected in our competitive compensation and benefits package, which includes medical, dental, vision, life insurance, a 401(k) plan, paid time off, education reimbursement, and various bonus programs.

EEO Statement:
Terracon is an equal opportunity employer. We encourage qualified candidates from diverse backgrounds, including minorities, females, veterans, and individuals with disabilities, to apply and be considered for open positions. We do not discriminate against any applicant or employee based on race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, or military status.