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Adoption and Success Marketing Program Director

2 months ago

Newtown Square, Pennsylvania, United States SAP Full time

Exciting Opportunity at SAP

SAP is seeking a highly motivated and creative Marketing Specialist to join our Adoption and Success Marketing team. As a key member of our team, you will have the opportunity to collaborate with cross-functional teams and develop innovative marketing strategies that support customer retention objectives.

Key Responsibilities:

  • Develop and execute product adoption campaign strategies leveraging SAP Services and Support offerings.
  • Collaborate with global teams to plan and implement marketing campaigns across digital platforms.
  • Identify key customer segments for targeted campaign initiatives using customer insights.
  • Own special projects to pilot new systems and processes for marketing optimization.

Required Skills and Competencies:

  • 8+ years of digital marketing experience in a B2B or B2C environment.
  • Proficiency in marketing automation tools and content strategy development.
  • Strong collaboration and analytical skills with attention to detail.
  • Excellent communication and project management abilities.

About SAP:

SAP is a leading provider of business application software, serving over four hundred thousand customers worldwide. Our purpose-driven and future-focused approach ensures that we deliver solutions that every challenge deserves. As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about making a difference in the world.