Field Marketing and Engagement Coordinator

2 weeks ago

Ashland, Virginia, United States Parkhurst Dining Full time
Job Title: Field Marketing and Engagement Coordinator

Parkhurst Dining is a family-owned and operated company that provides culinary, dining, and catering services to over 80 organizations and universities. We believe that food is best when made from scratch with locally sourced ingredients, prepared with heart, and served with a smile. This culinary experience is uniquely and authentically Parkhurst.

Job Summary:

The Field Marketing and Engagement Coordinator will assist in executing the field marketing roadmap at their designated account. They will support marketing campaigns, promotions, events, and launches to meet financial and other success targets. They will partner with their account leader for creative requests, in developing the unit-level marketing plan, and share market and competitor trends and data to influence decisions that drive desirable results.

Key Responsibilities:
  • Execute launch of new brands and all on-site marketing, advertising, promotional activities (guerilla marketing, pop-ups, demos, tastings, etc.) and meal plan sales campaigns that are within budget, reach the target audience, and generate demand.
  • Create physical and digital marketing collateral and communications materials that are consistent with brand standards and address audience demands.
  • Guide the appropriate allocation of promotional resources to support field marketing priorities.
  • Manage creative requests for the assigned account.
  • Work with account management to develop effective programs and campaigns that meet critical account needs.
  • Support account leaders in developing their unit-level marketing plan to maintain alignment with brand standards. Use insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
Guest, Client, Community Engagement Support:
  • Support positive relationships with onsite dining/vendor support departments and partnering clients.
  • Foster relationships with on-site groups/student organizations and hosts regular feedback events to obtain insights about their dining experience to inform brand activation strategies that will reach ROI and engagement targets.
  • Initiate and maintain relationships with local vendors, venues, and community organizations. Connect business development and new vendor opportunities to functional corporate owner.
  • Plan and execute account's participation in community events to promote awareness of dining programs, increase auxiliary sales, and strengthen brand perception.
  • Identify and elevate client/account risks to Manager and supports mitigation strategies.
  • Support site leader with team member engagement by facilitating team member engagement activities that mirror guest engagement to close gaps.
Qualifications:
  • Bachelor's degree in Marketing, Sales, Business Management, Hospitality, or Hotel Management preferred.
  • Minimum of one (1) year marketing experience or internship experience. Contract dining experience preferred.
  • Excellent communication skills including written and verbal, with a strong attention to detail and the ability to present to stakeholders and large groups.
  • Ability to manage and prioritize multiple projects in a fast-paced environment.
  • Knowledge of marketing functions such as advertising, merchandising, and promotions.
  • Proficient computer skills and knowledge of MS Office products, including Word, Excel, PowerPoint, Outlook, and internet.
  • Demonstrated urgency and responsiveness to requests; demonstrated level-headedness in crisis response.
  • Confident with an outgoing, upbeat, friendly personality.
  • A demonstrated team player.
  • Must be able to perform occasional weekend work during special events or openings.

Eat'n Park Hospitality Group provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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