Digital Marketing Specialist

3 weeks ago


New York, New York, United States Development Counsellors International Full time
SEM Specialist Job Description

We are seeking a highly skilled SEM Specialist to join our team at Development Counsellors International. As a key member of our digital marketing team, you will be responsible for executing paid media campaigns targeting corporate executives, skilled workers, and leisure travelers.

Key Responsibilities:

  • Client management and project management
  • Launching, managing, and optimizing paid campaigns on Google Ads, Facebook Business Manager, and LinkedIn
  • Writing ad copy for clients in the economic development, talent attraction, and tourism spaces
  • Analyzing monthly paid performance reports to share key takeaways with clients
  • Managing and monitoring ongoing campaign performance and budget pacing

Requirements:

  • 2+ years of paid media experience
  • 1+ year of economic development, talent attraction, or tourism experience preferred
  • BA/BS in Marketing, Business, Communications, English, or related field
  • Strong communication skills and attention to detail
  • Experience working on paid ad platforms, Google Analytics 4, and Google Tag Manager

What We Offer:

  • Competitive base salary with performance-based incentives
  • Medical/dental coverage
  • Professional mentoring/development
  • Flexible start times and paid time off
  • 401k match

About Us:

Development Counsellors International is a leading firm that specializes in attracting visitors, businesses, and a talented workforce to communities around the world. We are passionate about places and understand what motivates people to pick a destination.



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