Digital Marketing Specialist

3 days ago

New York, New York, United States Natural Cycles Full time
Job Title: Digital Marketing Specialist

Natural Cycles is a leading women's health company that has developed the world's first birth control app, used by millions globally. We are a fast-growing startup with an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women's health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

Job Summary:

We are seeking a skilled and motivated Digital Marketing Specialist with a minimum of two years of hands-on experience in paid advertising and a strong proficiency in Excel. The ideal candidate will be responsible for managing and optimizing our paid social advertising campaigns, analyzing performance metrics, and utilizing data to drive strategic decisions.

Key Responsibilities:
  • Develop, implement, and manage paid social advertising campaigns.
  • Create compelling ad copy and visuals, set up targeting, and monitor campaign performance to ensure optimal results.
  • Utilize Excel to track and analyze key performance metrics. Prepare detailed reports and provide actionable insights to improve campaign effectiveness.
  • Leverage data to make informed recommendations for optimizing ad spend and improving ROI. Identify trends and adjust strategies accordingly.
  • Continuously A|B test and optimize ad creatives, audiences, and bidding strategies to maximize campaign performance.
  • Monitor and manage ad budgets to ensure efficient allocation of resources and adherence to financial targets.
  • Work closely with the broader marketing team to align paid social ad strategies with overall marketing goals and objectives. Share insights and collaborate on integrated campaigns.
  • Keep up to date with the latest trends, tools, and best practices in digital marketing and paid social advertising to ensure our strategies are current and effective.
Requirements:
  • Minimum of 2 years of experience in digital marketing, with a focus on paid social ads.
  • Proficiency in hands-on paid social ads management and Microsoft Excel. Ability to create and analyze pivot tables, charts, and complex formulas.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Demonstrated ability to create engaging and effective ad content.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and supportive work environment.
  • Flexibility with remote work options.

We value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.

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