Global Demand Generation Manager
2 days ago
Amazon Web Services (AWS) is seeking a highly skilled Global Demand Generation Manager to drive demand generation for Summits globally. This role will collaborate with central and Geo field events teams across the globe to develop, implement, and optimize demand generation strategies that foster better customer experiences globally.
Key Responsibilities:- Lead initiatives to globalize demand generation strategy and online experience for tier 1 in-person and virtual events to enable field event marketing teams to scale with high bars on quality and efficiency.
- Collaborate across a dynamic ecosystem of global and regional stakeholders to define digital marketing strategy and lead generation campaigns, at global scale, including project management, development, quality assurance, implementation, and reporting.
- Analyze data and align with stakeholders and cross-functional teams to support locations feasibility and registration, attendance, and pipeline goals.
- Own creation and optimization of marketing content to drive demand, including email, landing page, and templates to enable digital marketing to build at scale globally across MarTech tools.
- Report key success metrics and performance, garner actionable insights that inform decisions, and enhance mechanisms to support continuous improvement.
Global Campaigns develops marketing programs that land core marketing messages, consistently, around the world. We deploy large-scale, localized, integrated marketing campaigns that are optimized for B2B buyers. Our programs are designed to generate awareness, event registrations, leads, and SQL pipeline. We work with teams across the organization to develop campaign strategy and content.
Requirements:- 5+ years of professional non-internship marketing experience
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Bachelor's degree in business, marketing, technology, or relevant field of study
- Experience with marketing strategies in online and mobile channels
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience building and executing demand generation strategy for events and managing multiple events simultaneously
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