Automotive Brand Manager

4 weeks ago

Grand Rapids MI USA, United States Fox Subaru Full time
Job Title: Automotive Brand Manager

Fox Motors is seeking a highly skilled Automotive Brand Manager to join our team in Grand Rapids, MI. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive brand strategies and marketing plans to drive sales and enhance brand recognition.

Key Responsibilities:
  • Develop and implement marketing campaigns, product launches, and promotions to drive sales and enhance brand recognition.
  • Collaborate with cross-functional teams to develop and execute brand strategies that align with our business objectives.
  • Uphold and promote the brand's values, image, and positioning through various marketing channels.
  • Manage and monitor the performance of the variable and fixed department managers to ensure alignment with dealership goals and objectives.
  • Work directly with Departmental Managers and General Manager to prepare the annual dealership operating budget by projecting unit sales, gross profits, expenses, and employee count and positions.
  • Ensure that both variable and fixed managers understand dealership policies, procedures, and expectations for system utilization.
  • Monitor days' supply for new and used vehicles and enforce group aging policies to optimize inventory levels.
  • Work with variable managers to develop a plan to dispose of over-aged vehicles and minimize losses.
  • Responsible for the financial performance of the variable department, including revenue generation and expenses, and ensure that targets are met or exceeded.
  • Meet weekly and monthly with the General Manager to review monthly forecasts, revenue, expenses, and Fixed KPI's that are critical in driving dealership net income.
  • Responsible for ensuring dealership achieves above National average CSI scores by addressing customer complaints and ensuring a high level of customer satisfaction.
  • Monitor the daily operating control (DOC) and recommend improved courses of action where necessary.
  • Provide General Manager with accurate, weekly reports on the financial condition of the dealership.
  • Ensure the monthly financial statement is complete, accurate, and submitted on time.
  • Study local market conditions, demographics, and past sales history to make recommendations to the General Manager regarding short- and long-range advertising plans, promotions, staffing needs, and compensation plans.
Requirements:
  • Proven track record of success in brand management within the automotive industry.
  • Strong understanding of marketing principles and strategies.
  • Excellent analytical, communication, and interpersonal skills.
  • Creative thinker with the ability to develop innovative marketing campaigns.
  • Results-oriented and capable of meeting and exceeding targets.
  • Previous experience with premium or luxury automotive brands is a plus.
  • Ability to work collaboratively in a team environment.
  • Exceptional project management skills.
What Fox Motors Offers:
  • Paid Vacation, PTO, and Holidays.
  • Medical, Dental, and Vision.
  • 401(k) with Employer Match.
  • Flex Spending.
  • Group Life Insurance (Company Paid).
  • Short-Term and Long-Term Disability.
  • Supplemental Life Insurance.
  • Accident Insurance.
  • Employee Assistance Programs.
  • Employee Discounts.
  • Wellbeing Program.
  • Growth and Development Opportunities.

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