Head of Trade Marketing and Events
1 week ago
Director of Trade Marketing & Events
Job Description
Dotdash Meredith, a leading digital and print publisher, is in search of a Director of Trade Marketing & Events to enhance the Advertising & Partnerships division and stimulate market growth.
With a portfolio encompassing 42 brands, Dotdash Meredith engages nearly 200 million individuals monthly by delivering exceptional content and experiences. This pivotal role will concentrate on nurturing relationships within the advertising sector and crafting unparalleled experiences for clients in advertising and partnerships.
About The Team:
The Advertising & Partnerships Marketing Organization is dedicated to articulating Dotdash Meredith's market value, boosting awareness and utilization of its extensive portfolio (including renowned brands such as People, Food & Wine, Travel & Leisure, and the technology platform D/Cipher), and devising marketing strategies and initiatives to propel growth. Reporting to the Chief Marketing Officer, the Director of Trade Marketing & Events will have a unique opportunity to forge impactful relationships and develop programs.
Key Responsibilities:
- Manage and cultivate relationships with key advertising industry associations to enhance awareness and drive growth for Dotdash Meredith.
- Design and implement a proactive events strategy for Advertising & Partnerships, centered around major industry events (CES, Cannes, Advertising Week, etc.), brand milestones, and client engagement opportunities.
- Develop and deliver high-quality programs aimed at educating and strengthening relationships with stakeholders across the Agency community.
- Collaborate with sales leadership to establish an annual VIP Program to engage and stimulate growth among key accounts.
- Work alongside the Events and Communications Team to oversee and execute significant go-to-market initiatives and experiences for advertisers throughout the year.
Education:
- Bachelor's degree in marketing, business, or a related field preferred, or equivalent experience.
- 6+ years of experience in marketing and events, including program development, success metric definition, results sharing, and using insights for future planning.
- Familiarity with the Media & Advertising landscape, trade associations, and major industry events.
- Experience collaborating directly with sales teams and clients to create premium client experiences that foster relationships and drive business growth.
- Proven experience managing budgets and external vendors as necessary.
- Exceptional project management and production skills, with a keen attention to detail and the ability to manage multiple work streams.
- Effective and proactive communication style, adaptable to various audiences, from clients to executives, both in written and verbal formats.
- Proficient in marketing and event management tools and systems, with a willingness to learn new technologies.
Dotdash Meredith is committed to providing equal employment opportunities to all individuals, regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law. The Company also provides reasonable accommodations for qualified individuals with disabilities.
Compensation:
Salary: New York: $125,000 - $150,000.
The salary range represents the anticipated low and high end for this position and may vary based on factors such as work location, experience, and performance. The range listed is one component of Dotdash Meredith's total compensation package, which may also include annual bonuses and various benefits.
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