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Head of Trade Marketing and Events
2 months ago
Director, Trade Marketing & Events
Job Description
Dotdash Meredith, a leading digital and print media publisher, is in search of a Director of Trade Marketing & Events to enhance the Advertising & Partnerships division and stimulate market growth.
With a portfolio of 42 brands, Dotdash Meredith reaches nearly 200 million consumers monthly, crafting top-tier content and experiences. This pivotal role will emphasize building connections within the advertising sector and curating exceptional experiences for clients in advertising and partnerships.
About The Team:
The Advertising & Partnerships Marketing Organization is dedicated to articulating Dotdash Meredith's market value, boosting brand awareness, and devising marketing strategies to propel growth. Reporting to the Chief Marketing Officer, the Director of Trade Marketing & Events will have the opportunity to forge impactful relationships and initiatives.
Key Responsibilities:
- Manage and cultivate relationships with key advertising industry associations to enhance awareness and growth for Dotdash Meredith.
- Design and implement a proactive events strategy for Advertising & Partnerships, centered around major industry events and client engagement opportunities.
- Develop and deliver high-quality programs aimed at educating and strengthening relationships with stakeholders across the agency community.
- Collaborate with sales leadership to establish an annual VIP Program that engages and fosters growth among key accounts.
- Work alongside the Events and Communications Team to orchestrate significant go-to-market moments and experiences for advertisers throughout the year.
Education:
- Degree in marketing, business, or related fields preferred, or equivalent experience.
- Over 6 years of experience in marketing and events, including program development, success metrics definition, and results analysis.
- Familiarity with the media and advertising landscape, trade associations, and major industry events.
- Proven experience in collaborating with sales teams and clients to create premium client experiences that drive business growth.
- Experience in budget management and vendor coordination as necessary.
- Exceptional project management and organizational skills, with a keen eye for detail.
- Effective communication skills tailored to various audiences, including clients and executives.
- Proficient in marketing and event management tools, with a willingness to learn new systems.
Dotdash Meredith is committed to providing equal employment opportunities to all individuals, regardless of various characteristics protected by law. The company also participates in the federal E-Verify program to confirm identity and employment authorization for new hires.
Compensation:
Salary range: $125,000 - $150,000. Actual pay may vary based on factors such as work location, experience, and performance. The range provided is part of Dotdash Meredith's comprehensive compensation package, which includes various benefits.
