Digital Strategy and Engagement Lead
6 days ago
The Association of American Medical Colleges seeks a seasoned professional to lead its digital strategy and engagement efforts. As the Digital Strategy and Engagement Lead, you will be responsible for overseeing the development and implementation of a comprehensive digital strategy that aligns with the organization's overall mission and goals.
Key responsibilities will include integrating organizational communications outreach efforts across digital platforms and social media, developing and executing a strategic vision for enterprise email, and conceiving and implementing staff training and workshops.
You will work closely with cross-functional teams to implement and maintain a coherent digital presence that promotes the association's programs, initiatives, advocacy, and thought leadership. This role requires a deep understanding of digital channels and strong attention to detail, as well as the ability to develop and lead cohesive initiatives supporting the overall enterprise-level digital strategy.
Digital Strategy Development and Execution
- Develop overarching campaign/initiative digital communications strategies and plans that include goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.
- Provide strategic input to innovate and deliver digital solutions based on market research, focus groups, surveys, and user experience studies.
- Identify new opportunities for digital content and spearhead execution of these initiatives.
- Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, conversions, and other relevant KPIs.
Digital Content Operations
- Manage staff with duties including social media, enterprise email, virtual communities, and other digital-related duties as assigned.
- Ensure a dynamic, growing, engaged presence on social media, including new platforms, and virtual communities.
- Develop and oversee execution of an overarching content strategy and editorial vision for enterprise email and develop organizational standards and practices.
Salary and Benefits
The salary range for this position is $113,200.00 - $210,200.00 per year, with a mid-point of $161,700.00. The AAMC offers a comprehensive benefits package, including a significant employer 403(b) contribution, public transportation subsidy, generous paid time off program, tuition reimbursement, and wellness program.
Remote Work Eligibility
This position is eligible for remote work in the contiguous US. The ideal candidate will have a bachelor's degree and at least 8-10 years of related work experience, plus 3 years of supervisory experience or 3 years of experience managing a specialized program.
What You'll Bring to the Role
- A proven track record of developing and executing successful digital strategies that drive business results.
- Strong leadership skills, with the ability to manage and motivate a team.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders.
Please attach a resume as part of the application process. The AAMC is an Equal Opportunity/Affirmative Action Employer.
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