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Digital Engagement Strategist

3 weeks ago

Washington, United States Independent Sector Full time

About the Opportunity:

Independent Sector is seeking a skilled Digital Engagement Strategist to lead our digital outreach efforts and oversee our online presence. This role will play a crucial part in reaching and engaging audiences, raising visibility of our organization's work, and driving growth in audience reach and engagement.

Responsibilities:

  • Develop and implement a best-in-class email marketing program to drive engagement, conversions, and retention.
  • Collect and leverage analytics to optimize email performance, content strategies, segmentation, personalization, and automation.
  • Oversee the email marketing platform and associated vendors.
  • Develop and implement the organization's social media strategy, including content creation, community management, and engagement tactics.
  • Ensure alignment with brand voice, tone, and design guidelines.
  • Monitor social media trends and performance metrics to refine tactics and drive growth in audience reach and engagement.
  • Leverage the organization's activities, including events, convenings, and report and publication releases, to raise awareness and engage target audiences.
  • Oversee website strategy and tactics for user experience, ensuring the site is optimized for engagement and conversions.
  • Lead the development of web content and collaborate with cross-functional teams to ensure up-to-date, compelling, and SEO-optimized content.
  • Advise on strategies and tactics for expanding digital content, including through data visualizations, interactives, and web platforms.
  • Lead the creation of high-quality, engaging digital and multimedia content for all digital channels.
  • Track, measure, and report on key performance metrics for all digital engagement activities.

Requirements:

  • Bachelor's degree in advertising, marketing, communications, or public relations or a related field and 5-7 years of progressively responsible communications experience in digital engagement strategies or
  • High school diploma and 10+ years of progressively responsible communications experience in digital engagement strategies.

What We Offer:

  • $95,000 - $110,000 per year, depending on experience.
  • Comprehensive benefits package, including health, dental, vision, life, disability insurance, and additional coverage for dependents.
  • Retirement contribution matching up to 7.5% of your 403(b)-retirement savings.
  • Unlimited time off, paid time off (PTO), 14 holidays, parental leave, and DC FMLA.
  • Flexible hours core hours with a hybrid work schedule (3 days of telework).
  • Access to wellness and employee assistance programs (EAP).
  • Yearly stipend for continuous learning and professional development.
  • Participation in companywide events, team building activities, and social gatherings.
  • Inclusive and collaborative culture where your unique perspectives and contributions are valued.
  • Opportunities to travel, engage, and represent IS at various meetings and conferences.