Marketing Automation Specialist

1 day ago

Saint Paul, Minnesota, United States CommScope Full time
Marketing Campaign Specialist

We are seeking a highly skilled Marketing Campaign Specialist to join our team at CommScope. As a key member of our marketing team, you will be responsible for developing and executing cross-channel marketing automation campaigns using Marketo.

Key Responsibilities:

  • Develop and execute marketing automation campaigns using Marketo
  • Work closely with the global marketing, sales, and IT teams to understand objectives and develop programs
  • Establish and deploy automated communication journeys leveraging email, landing pages, forms, and lists
  • Measure campaign success and provide insights to improve future campaigns
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns

Requirements:

  • Bachelor's degree in marketing or equivalent experience
  • Three or more years of experience configuring and using Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level
  • Experience in marketing campaign lead management, metrics best practices, and campaign management
  • Knowledge of email and landing page best practices
  • Demonstrated capabilities in managing large and complex audience segments & messaging sequences
  • Proven ability to improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution
  • Background in using CRMs, including Microsoft Dynamics, and integration of the marketing campaign process between the CRM and Marketo

Preferred Qualifications:

  • Marketo Certified Expert
  • Deep understanding of the interactions between Marketo and CRM data for reaching targeted customers, including lead management, scoring and lifecycle
  • Attention to detail and organizational skills, and effective project management and time management
  • Effective internal and external communication skills (written, verbal, and presentation)
  • High levels of integrity, autonomy, self-motivation, and independent thinking
  • Resourceful disposition, leveraging all resources both internal and external to complete a project

About CommScope:

CommScope is a leading provider of connectivity solutions for the global communications industry. We are committed to delivering innovative solutions that enable our customers to connect the world. Our employees are passionate about what they do and are dedicated to making a difference in the lives of our customers and communities.

Equal Opportunity Employer:

CommScope is an Equal Opportunity Employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees.

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