Senior Marketing Manager

4 days ago

Berkeley, California, United States GU Energy Full time
About GU

GU Energy Labs is a family-owned, market-leading global sports nutrition brand with a vision to Fuel the Passion for Movement. We're seeking a seasoned Senior Marketing Manager to lead our Experiential Marketing team and elevate GU Energy Labs' presence through impactful brand experiences and activations.

**Job Summary**

We're looking for a creative and strategic Senior Marketing Manager to lead our Experiential Marketing team and drive brand awareness, engagement, and loyalty among new and core consumers. As a key member of the Marketing team, this role is responsible for strategizing, planning, and executing dynamic brand experiences and activations that resonate with our target audiences at races, trade shows, and community events.

**Key Responsibilities**

* Develop and execute experiential marketing strategies that align with GU's larger company goals
* Lead the planning and execution of experiential marketing campaigns, including race sponsorships, trade shows, and community activations
* Collaborate cross-functionally with the Director of Community & Purpose to ensure GU purpose work is incorporated into brand experience strategy
* Collaborate with People & Culture Department on internal GU events, ensuring the brand and company show up for employees the way we do for consumers
* Develop and implement processes to measure the impact of experiential marketing initiatives
* Drive sustainability & DE+I efforts at every opportunity

**Requirements**

* Minimum 5 years of experience in marketing leadership roles, including managing direct reports
* Experience creating and implementing experiential marketing strategies, building and refining processes, and measuring impact
* Strong analytical and problem-solving skills, including expense management and budgeting
* Excellent communication, interpersonal, negotiation, and conflict resolution skills
* Self-motivated and directed, requiring minimal supervision for assignment completion

**What We Offer**

* A dynamic and collaborative work environment
* Opportunities for professional growth and development
* A competitive salary and benefits package

**How to Apply**

If you're a seasoned marketing professional with a passion for experiential marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications.

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