Conversion Optimization Specialist
3 weeks ago
Lifesize is a leading video collaboration platform that connects people to make the workplace great. As a Contract Conversion Optimization Specialist, you will be responsible for executing and maintaining the online marketing strategy to increase conversions using web analytics and conversion optimization.
About Lifesize
- We deliver high-quality solutions designed to bring people together, combining a best-in-class, cloud-based video conferencing experience with award-winning devices.
- Our video conferencing solutions cater to the demands of modern enterprises while being fully accessible to businesses of any size.
The Role
- You will work closely with internal and external teams to create test hypotheses, implement tests, and report on results.
- Create projects to roll out winning results wherever needed on lifesize.com.
- Execute the conversion optimization strategy across all platforms, including analytics, A/B/n testing, and task management.
- Maximize search, paid, and non-paid channels with a continuous testing program.
- Perform regular competitive analysis to ensure Lifesize remains a market leader.
- Manage the online customer experience from first visit to sale.
- QA of all tests prior to launch.
Qualifications
- A minimum of 1-3 years of online marketing experience with roles that include CRO and Analytics.
- Highly motivated, analytical, and business-focused with proven ability to execute comprehensive marketing plans that accelerate growth.
- Ability and desire to work in a fast-paced, collaborative environment.
- Familiarity with working in a content management system (CMS) is required; SiteCore specifically is preferred.
- Adobe Analytics and Target, as well as Crazy Egg experience, are preferred.
- Strong analytical skills with the ability to turn data into action.
Salary Information
$80,000 - $110,000 per year, depending on experience.
EEO Statement
Lifsize, Inc. is an equal opportunity employer and does not discriminate against applicants based on age, gender, sexual orientation, race, religion, national origin, ethnicity, veteran status, or disability.
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