Senior Brand Manager

5 days ago

Cary, North Carolina, United States SBM Life Science Full time
Job Title: Senior Brand Manager - Bioadvanced

About the Role:

We are seeking a highly skilled Senior Brand Manager to lead the Bioadvanced brand and drive business growth in the lawn and garden industry. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to acquire new customers, grow the category, and solidify the brand's position in the market.

Key Responsibilities:

  • Define and develop the marketing plan for the Bioadvanced brand, including a three-year plan and strategic direction to address short-, mid-, and long-term opportunities in the DIY lawn and garden industry.
  • Analyze product and market performance of the herbicide segment in priority channels and build business cases for expansion into new channels.
  • Work with the Communications and Sales teams to define, develop, and implement advertising and promotional programs as part of the overall marketing plan.
  • Research and leverage consumer insights to understand motivations, pain points, and benefits that drive relevance and modernity to the prescribed product lines.
  • Lead and engage with cross-functional teams to develop and commercialize breakthrough, innovative products with clear unique selling propositions.
  • Develop deep customer understanding and insights on business, including customer visits, store, and consumer interaction to drive meaningful 'feel' of what's right for the consumer target(s) in your portfolio of products.
  • Manage the portfolio by means of Portfolio Analysis and work out recommendations on Life Cycle Management (LCM), Portfolio Consolidation / Rationalization / Optimization to enhance overall profitability and growth opportunities.
  • Work closely with Commercial Operations, Regional Sales, and National Account Teams to establish and maintain consistency between Portfolio & Brand Strategies, Marketing Plans and Commercial and Channel Strategies and support the sales activities.
  • Manage expenses and budgets assigned to this position and support the annual budgeting processes as well as other global or local projects.
  • Prepare to lead Associate Brand Manager(s) on an as needed basis.

Requirements:

  • Bachelor's degree in business, Marketing, Communications, or related field.
  • MBA or equivalent experience highly preferred.
  • 5-7 years of marketing and product experience.
  • Demonstrated strategy development and plan execution.
  • Deep analytical experience in launching successful new products, and management of portfolio through LCM, portfolio analyses and rationalization/optimization.
  • Consumer package good industry experience.
  • Line management experience.

About the Company:

SBM Life Science is a French-owned organization based in Lyon, France. We exist to reconnect people with nature. Our three divisions span crop protection to lawn and garden care. Our products help consumers cultivate, nurture, and beautify their garden and outdoor living spaces. Our US Headquarters are in Cary, NC, which is home to both the Bioadvanced and Natria brands, where we develop solutions that harmonize nature with science, performance with responsibility.

Compensation & Benefits:

We offer a competitive salary and comprehensive benefits package including Health, Vision, and Dental Insurance, Health Savings and Flexible Spending Accounts, Employee Assistance Program, 401K, Paid Time Off and 10+ Paid Holidays, etc.

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