Fall Protection Specialist

1 week ago

Houston, Texas, United States Flexible Lifeline Systems Full time
About the Role

We are seeking a highly skilled Demand Generation Specialist to join our team at Flexible Lifeline Systems, Inc. As a key member of our marketing team, you will be responsible for creating engaging multi-channel programs that generate leads, move prospects through the buyer's journey, and deepen our relationship with current CRM database members.

Key Responsibilities
  • Develop and execute targeted multi-channel campaigns for lead generation, including inbound and outbound lead processing, CRM data entry, and email marketing.
  • Collaborate closely with the sales team to understand their targets and lead cross-functional strategic programs from top-of-funnel lead generation to strategic multichannel ABM campaigns.
  • Research accounts to identify target contacts and compile profile information to prepare them for database import.
  • Own the targeted campaign contact lists process, including list synchronization between ZoomInfo, Microsoft Dynamics Customer Insights, and Dynamics CRM, list development, and list maintenance.
  • Develop compelling collateral, write emails, and create email templates for the sales team to use for communication with future customers in targeted sectors.
  • Write lead nurturing programs to accelerate movement through the demand generation funnel and develop lead generation programs utilizing best practices for demand generation to drive successful customer acquisition and current customer upsell opportunities.
Requirements
  • 3-5 years of experience in demand generation, account-based marketing, lead nurturing, or related fields.
  • High communication proficiency, both written and verbal.
  • Excellent writing skills.
  • Experience with CRM platforms (Microsoft Dynamics preferred), marketing automation, or email software (Microsoft Dynamics Customer Insights preferred), and go-to-market platforms like ZoomInfo or equivalent.
  • Ability to multitask based on prioritization and time sensitivity, with a strong attention to detail and independent drive for results.
About Flexible Lifeline Systems, Inc.

Flexible Lifeline Systems, Inc. is the premier fall protection solution provider in North America. We offer a casual but fast-paced work environment with a competitive salary and benefits package. We are an Equal Opportunity employer and welcome qualified applicants from diverse backgrounds.

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