Fall Protection Specialist

3 weeks ago


Houston, Texas, United States Kee Safety INC Full time
Job Title: Fall Protection Specialist

Job Summary:

We are seeking a highly skilled Fall Protection Specialist to join our team at Kee Safety INC. As a key member of our marketing team, you will be responsible for creating engaging multi-channel programs that generate leads, move prospects through the buyer's journey, and deepen our relationship with current CRM database members.

Key Responsibilities:

  • Develop and execute targeted multi-channel campaigns for lead generation, including inbound and outbound lead processing, CRM data entry, and email marketing.
  • Collaborate closely with the sales team to understand their targets and lead cross-functional strategic programs from top-of-funnel lead generation to strategic multichannel ABM campaigns.
  • Research accounts to identify target contacts and compile profile information to prepare them for database import.
  • Own the targeted campaign contact lists process, including list synchronization between ZoomInfo, Microsoft Dynamics Customer Insights, and Dynamics CRM, list development, and list maintenance.
  • Develop compelling collateral, write emails, and create email templates for the sales team to use for communication with future customers in targeted sectors.

Requirements:

  • 3-5 years of experience in demand generation, account-based marketing, lead nurturing, or related fields.
  • High communication proficiency, both written and verbal.
  • Excellent writing skills.
  • Experience with CRM platforms (Microsoft Dynamics preferred) and marketing automation software (Microsoft Dynamics Customer Insights preferred).
  • Ability to work as part of a cohesive team, adapt to change, and prioritize tasks effectively.

KPIs:

  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CPA)
  • Customer Lifetime Value (CLV)
  • Return On Investment (ROI)
  • Close Rate Per Channel
  • Average Deal Size
  • Contribution to Total Revenue

About Kee Safety INC:

Kee Safety INC is the premier fall protection solution provider in North America. We offer a casual but fast-paced work environment with a competitive salary and benefits package. We are an Equal Opportunity employer and welcome applications from diverse candidates.



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