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Chief Strategy Officer

2 months ago

Lansing, Michigan, United States Zenith Full time
Position Overview:


Zenith is in search of a highly skilled Chief Strategy Officer to lead the Media Planning and Strategy operations for a prominent and dynamic account.

This individual will manage a team responsible for the creation, implementation, and oversight of comprehensive media strategies tailored to the client's objectives.

The Chief Strategy Officer will effectively utilize their expertise, knowledge, and skills to foster innovative thinking while balancing the needs of the client, agency, and team.


Key Responsibilities:
  • Act as the primary senior representative for the client's business, overseeing all facets of the designated line of business (LOB).
  • Ensure comprehensive account management while developing, executing, and refining strategies to enhance the client's business performance.
  • Provide thought leadership and fresh insights, with a profound understanding of the omni-channel customer journey and the ability to manage related downstream, cross-channel campaign executions.
  • Exhibit a proven track record in building and leading a robust brand strategy, planning, and research capability within an agency setting, showcasing evidence of groundbreaking innovation across these areas.
  • Possess a deep comprehension of the research methodologies that support these insights and demonstrate success in motivating a team to explore and expand upon them to drive industry-leading innovation.
  • Cast a long-term strategic vision for the industry and its relevance to the client's needs.
  • Direct the long-term planning and development of campaigns to optimize the use of organizational resources.
  • Serve as a catalyst for sparking curiosity and innovation within the team and across all business lines in the client portfolio.
  • Oversee budgeting, cost control, planning, and scheduling with a focus on financial considerations.
  • Provide staffing recommendations and daily oversight for all accounts.
  • Ensure effective communication with all relevant internal and external stakeholders, both domestically and internationally.
  • Drive best-in-class insights, data-driven strategies, and innovative solutions.
  • Engage in new business initiatives, including the development of new opportunities and pitches as necessary.

Qualifications:
  • B.A. or B.S. degree, preferably in Marketing, Advertising, or a related field.
  • 12+ years of experience in media planning.
  • 5+ years in a leadership role.
  • Agency experience is highly desirable.
  • Exceptional client service skills with a proven ability to manage the workflow of media campaigns.
  • Strong understanding of the streaming ecosystem and OTT platforms, with the ability to influence transformative narratives for the client's LOB.
  • Experience with integrated, multi-media marketing projects, particularly in the OTT/streaming domain.

Technical Skills:

Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand their capabilities and applications to convert data into actionable insights.

Must be a self-motivated individual with strong organizational and planning abilities.

Exhibit clear and diplomatic communication skills when addressing complex or sensitive inquiries from clients or internal teams.

Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills are essential.

Demonstrate the ability to establish and implement professional standards for team collaboration, conflict resolution, problem-solving, and communication.

Encourage ongoing sharing of work and best practices across agency and client teams.

Able to manage budgets, control costs, and plan and schedule with financial considerations in mind.

Show a genuine curiosity and passion for the client's business.

Maintain a positive, team-oriented attitude.