Healthcare Marketing Specialist

1 week ago


La Porte, Texas, United States Nexion Health Full time

Clinical Liaison

Nexion Health

This role involves collaboration with various healthcare facilities to enhance patient care and outreach efforts.

Nexion Health operates numerous skilled nursing and rehabilitation centers, as well as assisted living facilities across multiple states. Each of our locations is designed to provide a nurturing environment that reflects the unique cultural aspects of the community it serves. Our dedication to quality care is evident in our impressive clinical outcomes, positive feedback from residents and families, and recognition through various quality awards.

Position Overview

Oversee the execution of marketing initiatives that align with the organization's goals and objectives.

Key Responsibilities

Demonstrate comprehensive knowledge of the care services offered and develop targeted marketing strategies and referral programs. Increase referral rates from key healthcare providers, hospitals, and community sources to achieve sales targets. Assess and understand client needs. Collaborate with the Corporate Marketing Department to create and implement strategies that address client requirements. Maintain effective communication with the Corporate Marketing Department, Regional Directors, and facility Administrators. Keep detailed records of all marketing activities. Stay informed about the competitive landscape, including pricing, occupancy rates, and service offerings. Understand the local managed care environment and its implications for the sales process. Organize schedules for all marketing and outreach initiatives. Exhibit a team-oriented attitude and support all sales and operational efforts. Perform additional responsibilities as needed.

Required Qualifications:

Graduate from an accredited nursing program. Current licensure as an LVN/LPN/RN in the relevant state. Completion of state Board of Nursing approved training. Experience in long-term care settings is essential. Strong organizational abilities and capacity to manage multiple tasks effectively. Excellent customer service and communication skills. Previous experience in healthcare sales and marketing is highly desirable.

Benefits for Clinical Liaisons:

Competitive salary structure Comprehensive benefits package Supportive work environment Opportunity to positively impact the community

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