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Healthcare Marketing Specialist

2 months ago


La Porte, Texas, United States Nexion Health Full time

Clinical Liaison

Nexion Health

This role involves collaboration with various healthcare facilities to enhance patient referrals and marketing initiatives.

Nexion Health operates numerous skilled nursing and rehabilitation facilities across multiple states, providing a supportive and culturally rich environment for residents. Our dedication to quality care is evident through our positive outcomes and high satisfaction ratings.

Position Overview

Oversee the execution of marketing strategies aligned with the organization's goals.

Key Responsibilities

Demonstrate comprehensive knowledge of the services offered and develop targeted sales initiatives. Optimize referral sources from healthcare professionals and local organizations to achieve sales objectives. Assess and understand client needs. Collaborate with the Corporate Marketing team to create and implement strategies that address client requirements. Maintain effective communication with the Corporate Marketing team, Regional Operations Director, and facility Administrators. Keep detailed records of all sales activities. Stay informed about market trends, competitor offerings, and pricing strategies. Understand the implications of managed care products on the sales process. Organize schedules for marketing and sales initiatives. Exhibit teamwork and support all sales and operational activities. Perform additional responsibilities as required.

Required Qualifications:

Graduate from an accredited nursing program. Valid nursing license (LVN/LPN/RN) in the state of practice. Completion of state Board of Nursing approved training. Experience in long-term care is essential. Strong organizational abilities and effective multitasking skills. Excellent customer service and communication capabilities. Prior experience in healthcare sales and marketing is highly desirable.

Benefits for Clinical Liaisons:

Competitive salary structure. Comprehensive benefits package. Positive work environment. Opportunity to contribute meaningfully to the community.