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Senior Marketing Manager
1 month ago
Topcon Healthcare is seeking a highly skilled Senior Marketing Manager to lead the commercialization of our Harmony applications for retinal disease-related products. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive downstream product strategy to drive sales and increase profitability of our assigned products.
Responsibilities:- Lead and supervise Marketing Manager(s) for assigned portfolio
- Formulate and implement clear product vision and strategy for selling Topcon Healthcare's complete solution including Harmony, CDSS, and all other applications that align with overall business goals
- Develop and implement annual marketing plans to drive product line success
- Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed
- Foster KOL relationships and a deep understanding of customer needs and business models to infuse voice of the customer into company plans
- Ensure customer satisfaction by proactively soliciting feedback
- Effectively commercialize new products and product updates
- Create and execute commercialization plans
- Create strong positioning statements and selling messages
- Develop and execute on publication and podium strategy to support product awareness
- Produce effective sales aids and clinical marketing collateral to support selling efforts
- Supporting sales and customer training efforts with product content and deliver training as needed
- Develop project briefs (including messaging) for key projects related to assigned product portfolio
- Deliver information for leadership by preparing special analyses and reports as requested
- Support product line demonstrations and sales efforts at key trade shows
- Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses
- High-level analytical skills and an ability to think strategically to solve complex business problems
- Experience with medical imaging, EHR, and PACS systems
- Strong understanding of system, device, and application interoperability
- Experience with SaaS, PaaS, cloud applications, and computing (Microsoft Azure) with knowledge of security and compliance as it relates to healthcare
- Ability to engage in in-depth clinical conversations as it relates to product
- Ability to manage multiple projects simultaneously and update priorities as needed
- Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers
- Strong clinical writing skills
- BA/BS required; MBA preferred
- 5+ years of medical industry or eyecare clinic experience
- 10+ years of product management or product marketing experience
- Strategic Thinking
- Clinical Insight
- Leadership and Team Management
- Communication and Collaboration
- Analytical and Problem-Solving Skills
- Market and Competitive Analysis
Expected Base Pay Range: $145,000 to $175,000 Annualized
In addition to base pay, compensation for this position includes eligibility for a 15% annual bonus.
Topcon offers a comprehensive benefit package for this position, including medical, dental, vision, life insurance, disability insurance, tax-saving spending accounts, a 401(k) plan with employer match, tuition reimbursement, and other perks and benefits.
