Senior Marketing Manager

4 days ago


Jersey City, New Jersey, United States TOPCON Full time
Job Title: Senior Marketing Manager - Harmony Applications

Topcon Healthcare is seeking a highly skilled Senior Marketing Manager to lead the commercialization of our Harmony applications for retinal disease-related products. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive downstream product strategy to drive sales and increase profitability of our assigned products.

Responsibilities:
  • Lead and supervise Marketing Manager(s) for assigned portfolio
  • Formulate and implement clear product vision and strategy for selling Topcon Healthcare's complete solution including Harmony, CDSS, and all other applications that align with overall business goals
  • Develop and implement annual marketing plans to drive product line success
  • Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed
  • Foster KOL relationships and a deep understanding of customer needs and business models to infuse voice of the customer into company plans
  • Ensure customer satisfaction by proactively soliciting feedback
  • Effectively commercialize new products and product updates
  • Create and execute commercialization plans
  • Create strong positioning statements and selling messages
  • Develop and execute on publication and podium strategy to support product awareness
  • Produce effective sales aids and clinical marketing collateral to support selling efforts
  • Supporting sales and customer training efforts with product content and deliver training as needed
  • Develop project briefs (including messaging) for key projects related to assigned product portfolio
  • Deliver information for leadership by preparing special analyses and reports as requested
  • Support product line demonstrations and sales efforts at key trade shows
  • Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses
Preferred Qualities and Experiences:
  • High-level analytical skills and an ability to think strategically to solve complex business problems
  • Experience with medical imaging, EHR, and PACS systems
  • Strong understanding of system, device, and application interoperability
  • Experience with SaaS, PaaS, cloud applications, and computing (Microsoft Azure) with knowledge of security and compliance as it relates to healthcare
  • Ability to engage in in-depth clinical conversations as it relates to product
  • Ability to manage multiple projects simultaneously and update priorities as needed
  • Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers
  • Strong clinical writing skills
  • BA/BS required; MBA preferred
  • 5+ years of medical industry or eyecare clinic experience
  • 10+ years of product management or product marketing experience
Key Competencies:
  • Strategic Thinking
  • Clinical Insight
  • Leadership and Team Management
  • Communication and Collaboration
  • Analytical and Problem-Solving Skills
  • Market and Competitive Analysis
Compensation:

Expected Base Pay Range: $145,000 to $175,000 Annualized

In addition to base pay, compensation for this position includes eligibility for a 15% annual bonus.

Topcon offers a comprehensive benefit package for this position, including medical, dental, vision, life insurance, disability insurance, tax-saving spending accounts, a 401(k) plan with employer match, tuition reimbursement, and other perks and benefits.



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